227. Tech Tools: Move Your Audience By Moving Through Your Presentation
Think Fast Talk Smart: Communication Techniques
Think Fast Talk Smart
4.7 • 802 Ratings
🗓️ 4 September 2025
⏱️ 18 minutes
🧾️ Download transcript
Summary
Transform how you communicate with tools that make your message stick.
Great communication isn’t just about what you say — it’s about what your audience remembers. That’s why Jim Szafranski, CEO of Prezi, believes that visuals and storytelling are key to making ideas stick.
For more than 15 years, Prezi has been reimagining the way we share information, helping communicators move beyond static slides and into dynamic, memorable experiences. In the first episode of the Think Fast, Talk Smart Tech Tools miniseries, host Matt Abrahams talks with Szafranski about why visuals are so powerful for retention, how non-linear storytelling can make presentations more engaging, and the role AI now plays in shaping the stories we tell.
In addition to insight-packed discussions, this miniseries explores innovative tools that enhance the way we communicate and connect. Whether you want to make your presentations more memorable, craft stories that stick, or connect with your audience on a deeper level, these episodes will help you communicate with greater clarity, confidence, and impact.
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Chapters:
- (00:00) - Introduction
- (01:18) - Prezi Elevator Structure
- (02:09) - The Power of Visuals in Storytelling
- (04:12) - Making Complex Ideas Simple
- (06:22) - When to Use Visuals
- (09:01) - Advantages of Non-Linear Storytelling
- (11:26) - AI’s Role in Visual Communication
- (14:22) - Favorite Communicator
- (15:37) - Communication Hack or Tool
- (17:28) - Conclusion
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Transcript
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| 0:00.0 | This Tech Tools miniseries is brought to you by Prezzi, the presentation tool that makes your ideas easy to follow, hard to forget, and faster than ever to create with Prezzi AI. |
| 0:13.0 | The best investment is in the tools of one's own trade. |
| 0:17.0 | At Think Fast Talk Smart, we're taking this quote by Benjamin Franklin, the famous U.S. inventor and founding father very seriously. |
| 0:24.6 | As you know, our show strives to share tips and techniques to help you hone and improve your communication and careers. |
| 0:31.6 | These practices and approaches can be augmented with tools and technology. |
| 0:36.5 | I'm Matt Abrams. |
| 0:40.7 | I teach strategic communication at Stanford Graduate School of Business. |
| 0:46.0 | Welcome to this Tech Tools mini series of Think Fast, Talk Smart, the podcast. |
| 0:52.1 | In this multi-part mini-series, we'll introduce you to tools we use at Think Fast Talk Smart to help us be better at our spoken and written communication. |
| 0:56.8 | And you'll learn best practices from the founders who created them. Taken together, we hope these |
| 1:02.3 | communication tools will help you find new ways to think fast and talk smart. I'm really excited today |
| 1:08.4 | to speak with Jim Sophransky, who is Prezzi's CEO. Jim, welcome. Thanks for |
| 1:13.5 | joining me. Yeah, it's my pleasure. Excellent. Shall we get started? Yeah, let's do it. Okay. Well, I have been a |
| 1:20.3 | longtime Prezzi user. Some of our listeners might not quite know what Prezzi is. Can you share what |
| 1:26.2 | your product is using the elevator structure |
| 1:29.0 | I teach my MBA students? What if you could? So that, for example, and that's not all. |
| 1:36.3 | Yeah, let me give it a go. So what if you could easily create engaging presentations |
| 1:41.5 | so that your target audience not only appreciate your presentation, but |
| 1:45.9 | they act on your idea or easily retain and recall the knowledge you shared in your presentation. |
| 1:51.7 | For example, if you're in a pitch competition, while many of the ideas were high quality, |
| 1:57.1 | your presentation is the one that the panelists remember, best and reward. And that's not all, given |
| 2:02.2 | how Prezzi's format is highly visual, it brings out the best in your creativity and can actually |
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