227: From a $20M Business to Starting Over With a New Vision, with Erika Geraerts of Fluff

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 27 November 2018

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Frank Body co-founder Erika Geraerts left her $20 million coffee scrub company to invent a new category within the beauty industry. She's now on a mission to empower young girls everywhere to feel more comfortable with themselves. According to this forward-thinking founder, the world has enough makeup products, and what the industry really needs is better products with better brand messages. Geraerts thinks makeup should be fun, not a necessity or a chore, which is one reason she called her company Fluff. But there's nothing frivolous about her approach to business. Geraerts is filling a void in the cosmetics industry and raising up the self-esteem of women globally in the process. In this compelling video interview, Geraerts reveals why she decided to leave her booming skin care company, and what she sees on the horizon for Fluff. She also talks about her strict manufacturing process, her focus on sustainable products, her unique customer development process, and the distinct way the company creates online content. Key Takeaways How Geraerts chooses manufacturers to create her products The company’s unique customer development process for finding out what types of products solve her customers’ problems Why she won’t be focusing on traditional influencer marketing to promote her products Fluff’s unique website launch strategy and how they work with their customers and freelancers to curate all of their content

Transcript

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0:00.0	This is episode number 227 with Erica Girard's of The Founder Podcast.
0:07.1	What you need is thirst.
0:08.9	You need to be a thirsty human who is intent on learning.
0:12.9	It's a really fascinating exploration of human potential.
0:18.6	The Founder Podcast.
0:21.8	Even the greatest entrepreneurs had help.
0:24.7	If you want to learn from the most successful founders on the planet, you are in the right place.
0:30.4	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Huffington, Steve Case, Gary V, Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.4	Learn from the
0:38.1	greatest minds in business today with interviews hosted by Nathan Chan. This is not your
0:43.3	average entrepreneur podcast. The Founder Podcast.
0:52.5	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let you know that our goal at founder is to help entrepreneurs succeed however we can by giving away high quality content in the form of interviews, blog posts, podcasts, YouTube videos, you name it. We put out so much content to help you.
1:13.7	And another interesting project that we're working on right now is partnering with world-class
1:18.4	founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial
1:24.4	skills like negotiation, finance, e-commerce, and so much more.
1:30.7	So if you'd like to get access to these free trainings with founders like this, which is
1:36.1	100% free, just go to founder.com forward slash free.
1:40.9	Okay, so now let's talk about today's episode.
1:47.8	What's up fellow founders, Nathan Chan here,
1:54.7	coming to you live from hometown, currently rainy Melbourne. I don't know if you can hear the rain, but it's supposed to be summer right now, and it's raining pretty heavily. I don't
1:59.8	know what's going on, But welcome. My name's Nathan
2:03.1	Chan. I'm the CEO of Founder Magazine and also the host of the founder podcast. And if you're new
	...

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