Picture this. It's early morning in Canada. And all that week, schools have been turning on their

projectors and kids have been focused on one thing. In fact, now churches are pushing back their

services and welcoming people to come together to watch one thing. Restaurants are opening two

hours early and filling up fast. Why? Canada is playing

the U.S. for hockey gold. And when this happened, our whole country stopped together.

And if your marketing feels flat, if engagement is low, if you're doing tactics that

you've heard work, but they just don't seem to be working for you, then this episode is for you.

Because the Olympics just handed us three lessons that can completely change how you think about

your business. So stick with me because by the end of this,

you'll have a new lens for your marketing,

and it all starts with a hockey game.

Welcome to Marketing Your Business.

I'm Stu McLaren, co-founder of membership.io,

and author of Predictable Profits.

Now here's the truth.

You are one great marketing idea away from transforming your

business. One strategy can be the difference between struggling and thriving between a business that

drains you and one that fuels your life. Every episode, you're going to get specific tactics you need

to build your audience, attract more customers, and scale your business,

all without the burnout. These are real strategies, real numbers, real behind the scenes.

Buckle your seatbelts, my friend. Let's go. So we just wrapped up the Olympics. And what an

incredible Olympics it was. There were so many stories that came out of that Olympics that were just

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