226. YouTube Is Her #1 Lead Generator: Using Long-Form Videos To Sell $330K This Year

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 25 December 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

With over 122 million active people on the platform every day, YouTube is the 2nd largest search engine on the internet. Our guest is an artist turned CEO who has built her makeup channel into the primary lead generator for her business. Harriet Hadfield, commonly known as Harry, is an A-list celebrity makeup artist, Youtuber, and business coach, empowering creative freelancers with the tools & strategies to dismantle the starving artist narrative by booking celebrity clients and global brands without needing an agent or relying on word of mouth. In today’s case study, we examine how Harry drove $330K in revenue to her own offers this year directly from YouTube. Get the inside scoop on how to create content that speaks to multiple audiences, what takes someone from a casual viewer to paying customer, creative collaboration ideas to expand your reach on YouTube, and ways to double dip by turning one monetization opportunity into multiple income streams on YouTube. Whether you publish on YouTube or elsewhere, this episode will help you leverage long-form video content to sell more products & programs. View the transcript for this episode at: https://otter.ai/u/6YO_J1Op1kuiObDy7R4lVMhgCtQ?utm_source=copy_url Connect with Harriet: Freelance with Freedom Podcast: https://www.harriethadfield.com/podcast Create Consistent 10k Months as a Freelance MUA: https://harrymakesitup.kartra.com/page/evergreen-webinar-replay https://youtube.com/@HarryMakesItUp Link mentioned in this episode: Codie Sanchez's Episode: https://link.chtbl.com/wRD_R58H Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kieverkolda CEO, Episode 2.26. With over 122 million active people on the platform
0:07.4	every day, YouTube is the second largest search engine on the internet. Our guest is an artist
0:13.5	turned CEO who has built her makeup channel into the primary lead generator for her business.
0:19.8	Harriet Tadfield, commonly known as Harry,
0:22.1	is an A-List celebrity makeup artist, YouTuber, and business coach, empowering creative freelancers
0:28.5	with the tools and strategies to dismantle the starving artist's narrative by booking celebrity
0:33.8	clients and global brands without needing an agent or relying on word of mouth.
0:38.9	In today's case study, we examine how Harry drove $330,000 in revenue to her own offers this
0:45.4	year directly from YouTube. Get the inside scoop on how to create content that speaks to
0:51.2	multiple audiences, what takes someone from a casual viewer to paying customer,
0:56.0	creative collaboration ideas to expand your reach on YouTube, and ways to double dip by turning
1:01.4	one monetization opportunity into multiple income streams on YouTube. Whether you publish on
1:07.0	YouTube or elsewhere, this episode will help you leverage long-form video content to sell more
1:12.2	products and programs. Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit
1:22.5	my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:30.2	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs
1:34.8	who share one specific strategy that successfully grew their business revenue.
1:40.1	Skip the expensive and time-consuming learning curve of testing everything yourself by borrowing
1:45.0	what actually works from the best and brightest mentors. You'll also get a front row seat to
1:50.3	my founder's journey through transparent income reports and behind the business solo episodes.
1:55.6	Subscribe now so we can grow together every Monday.
2:04.0	Hey everyone, welcome back to the show.
	...

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