You're listening to the Gold Digger Podcast episode number 226.

This guest has been featured in Forbes, Family Circle, Better Homes and Gardens, Good

Housekeeping and HGTV.com just to name a few.

Her products are carried in over 800 retail outlets across the world.

We're going to talk about this because it's actually really interesting.

The kicker is that her product is a once a year purchase.

Emily Lay is the founder of Simplified, a brand of planners and organizational tools

for busy women.

Emily could teach us about so many things.

And she does.

But today I really wanted to focus on the one thing that she does so well.

And that is educating her clientele on not only why they need her product, but how to

use it to its best ability, which keeps them coming back for more.

Now, if you're wondering, like, how can I educate my potential clients about why they

should choose you over anyone else?

Emily is going to teach us how to stick out among the masses to create a following around

your business and how to truly turn followers into raving fans.

She is incredible at this.

Now before we dive in, today's review is from Pedurple Bell and it's titled Love, Love,

Love, It's a Five Star Review.

And it says, I have been listening to the Gold Digger Podcast for about a month now.

And during this time, I have learned so much.

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