226: How To Design A Product From Scratch And Fully Fund A Kickstarter In 18 Hours With Shirley Tan

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 20 September 2018

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today I’m thrilled to have a very special guest on the show, Shirley Tan. Shirley is someone who I met at the Traffic and Conversions Summit. I actually don’t remember exactly how we met but we hit it off immediately because a long time ago, she founded American Bridal which was a company I competed against when I first got started in ecommerce. Anyway, Shirley sold American Bridal long ago but she’s back with a completely brand new product called The Posture Keeper. Recently, she launched a kickstarter campaign that was completely funded in 18 hours. So today, we’re going […]

The post 226: How To Design A Product From Scratch And Fully Fund A Kickstarter In 18 Hours With Shirley Tan appeared first on MyWifeQuitHerJob.com.

Transcript

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0:00.0	You're listening to the My Wife Quitter Job Podcast,
0:02.2	the place where I bring on successful bootstrap business owners
0:05.0	and dig deep into what strategies they use to grow their businesses.
0:08.5	Now today I have my friend Shirley Tan on the show
0:11.0	and we are going to break down her story about how she designed a
0:13.8	pretty intricate product from scratch even though she's never designed anything
0:17.7	before and how she managed to reach her Kickstarter funding goal in just 18 hours.
0:22.0	But before we begin I want to give a quick
0:24.0	shout out to Privy who is a sponsor of the show. Privy is the tool that I
0:27.3	use to build my email list for both my blog and my online store. Now what
0:31.5	does Privy do? Well Privy is an email
0:33.2	list growth platform and they manage all my email capture forms and I use Privy
0:37.1	hand in hand with my email marketing provider. Now there are a bunch of
0:40.2	companies out there that will manage your email capture forms, but I like Privy because
0:43.7	they specialize in e-commerce.
0:45.6	And right now I'm using Privy to display a cool Wheel of Fortune pop-up.
0:49.2	Basically a user gives their email for a chance to win valuable prizes in our store and customers
0:53.6	love the gamification aspect of this and when I implemented this form email
0:57.3	signups increased by 131 percent. So bottom line privy allows me to turn
1:01.8	visitors into email subscribers,
1:03.6	which I then feed to my email provider to close the sale.
1:06.7	So head on over to privy.com slash Steve and try it for free.
	...

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