225. Build Sustainable Giving Into Your Business Model: How She Donated $37K This Year Without Hurting Her Bottom Line

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 18 December 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

“We don't have to wait for billionaires or for the government to make change. We can actually all make change together.” Motivating words from today’s guest, Paula Crossfield - a Vedic astrologer and business strategist helping spirit-led entrepreneurs bankroll the change they want to see in the world. If it’s been on your heart to give back to causes you care about, but you question your ability to donate enough to make a worthwhile difference OR you’re worried about risking your company’s financial stability - this case study was made for you. Because Paula intentionally builds giving into her business model, she’s been able to donate a whopping $37K to various charities this year alone, all while still growing her revenue and profits year over year. In this episode, we’ll go one by one by one through the five offers that contributed to the $37,000 in total donations and how they were structured and tactically executed to maximize both community impact and business sustainability. This episode will give you fresh ideas and inspiration to start giving back at any stage, whether through donated time and services or funds. View the transcript for this episode at: https://otter.ai/u/Lm7Cvjkm1K1hfFW_3KmDYAylqt0?utm_source=copy_url Thank you to our sponsors! Choose from more than a dozen languages to start learning and speaking a new language in just 3 weeks. Here’s a special, limited time deal for our listeners to get 55% off your Babbel subscription: https://babbel.com/ELLEN Join Paula Crossfield's Cosmic Business Lab to build your purpose-led, burnout-proof and values-based business: https://www.weaveyourbliss.com/the-cosmic-business-lab Connect with Paula: Paula's 2K for Change Pledge: https://bit.ly/2kforchange www.weaveyourbliss.com IG: @weaveyourbliss Cosmic Business Podcast: https://bit.ly/cosmicbusiness Get the FREE Heal Your Money Karma Checklist and Training: https://www.weaveyourbliss.com/moneykarmachecklist Get the Astrology Guidebook for 2024: https://www.weaveyourbliss.com/astrology-guidebook Links mentioned in this episode: Marisa Corcoran's Episode: https://link.chtbl.com/6BWhWI_C Amy Porterfield's Episode: https://link.chtbl.com/UIVj9PTb Selena Soo's Episode: https://link.chtbl.com/vKuiwirB Brenna McGowan's Episode: https://link.chtbl.com/3GUo8EGw Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style... Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 225. We don't have to wait for billionaires or for the
0:05.9	government to make change. We can actually all make change together. Motivating words from today's
0:12.2	guest, Paula Crossfield, a Vedic astrologer and business strategist helping spirit-led
0:17.3	entrepreneurs bankroll the change they want to see in the world. If it's been on your
0:22.4	heart to give back to causes you care about, but you question your ability to donate enough to make
0:27.3	a worthwhile difference, or you're worried about risking your company's financial stability,
0:32.3	this case study was made for you. Because Paula intentionally builds giving into her business model, she's been able to
0:39.3	donate a whopping $37,000 to various charities this year alone, all while still growing her revenue
0:46.5	and profits year over year. In this episode, we'll go one by one through the five offers that
0:51.9	contributed to the $37,000 in total donations and how
0:56.4	they were structured and tactically executed to maximize both community impact and business
1:02.2	sustainability. This episode will give you fresh ideas and inspiration to start giving back
1:07.0	at any stage, whether through donated time and services or funds.
1:14.5	Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without
1:20.5	a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by
1:26.4	age 28. On this show, you'll hear weekly case
1:29.4	study interviews with leading entrepreneurs and CEOs who share one specific strategy that
1:34.8	successfully grew their business revenue. Skip the expensive and time-consuming learning curve
1:39.9	of testing everything yourself by borrowing what actually works from the best and brightest mentors.
1:45.9	You'll also get a front row seat to my founder's journey through transparent income reports
1:50.4	and behind the business solo episodes. Subscribe now so we can grow together every Monday.
2:05.3	Hey friends, welcome back to the show. Today I have Paula Crossfield here with me.
	...

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