What's up guys? Welcome back to another episode of the Rock Your Brand

podcast and video and live stream. I am fired up because well we are heading down the home stretch of Q4 and

wow we've got a lot to discuss and today specifically I wanted to more or less answer a question but then also give you the

playbook if you will on how we've been able to take a $100 startup, okay, using ETSI and turning that now into

six figures and beyond. And I want to go through that because the question that I get asked

a lot is, Scott, can you still, can you still make it work on ETSI? Is it still viable? Should I start on

Etsy? And well we're gonna dig in because I have never ever looked at well I'm just building an Etsy business or years ago I'm building an Amazon

business it's never what we've done and I do think it comes down to starting whenever you're starting

with the end in mind.

And if you have the insights and if you have the know-how as far as what it takes to be able to build a brand, not just an

Etsy business, well, you can pretty much do it on any platform and well, we're going to talk about why

ETSI is still a great place to start building your brand.

So with that all being said, we've got Mr. Chris Schaefer here with me

Mr. Chris Schaefer would you please come into the show here. Hey how's it going?

Hello hello how you doing man I'm doing good man I've been playing around with some lights as you guys can see. I've got some new things going on here in the studio, but we're not going to talk about that because you're probably just going to see some new things happening here. I'm having fun over here playing with the lighting setup.

But Chris, where do you want to start with this? I know we kind of just, we kind of set it up here,

but where do you want to go? I know there's been a lot of people talking about like is it still is it still possible

on that's he where do you want to go with this so I guess let's let's tackle that question first

because we're getting towards the end of 2023 moving into 2024 Scott and so I know that that's something if people haven't started yet that that's going to be on their mind and the answer is absolutely yes it's still possible to do.

Is it as easy as it was in 2013, 2014, 2015, even 2018 or 2019, no.

And there's a few different reasons for that.

And I know we've talked about some of these in the past,

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