223 Smash the Funnel by Mike Lieberman

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 19 April 2019

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/smash-funnel-mike-lieberman

Your Sales Funnel Has a Fatal Flaw

The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm?

From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Transcript

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0:00.0	This is Mike Lieberman, co-author of Smash the Funnel, the Cyclonic Buyer Journey, a new map for sustainable,
0:05.8	repeatable, predictable revenue generation, and you are listening to the Marketing Book
0:10.5	Podcast.
0:11.5	Welcome to the Marketing Book. marketing book podcast. podcast.
0:14.0	Helping you keep up with the smartest thinking in the quickly changing field of modern
0:20.1	marketing.
0:21.1	And now here's your host, Douglas Birdette.
0:24.0	Hello, thanks for joining me on the marketing book podcast, where each week I publish an interview
0:29.0	with the author of a new marketing or sales book and which was named by Forbes as one of 11 Smart
0:34.7	Podcast that will keep you in the know. My goal for this podcast is to help you
0:39.6	discover new ideas in order to succeed in the quickly changing field of modern
0:44.8	marketing and sales. Don't worry about taking notes. You can find links to
0:47.7	everything linkable in this episode's show notes at marketingbook podcast
0:51.6	dot com and since you're a listener to the Marketing Book Podcast,
0:54.6	if I can recommend a specific marketing or sales book
0:57.6	or some other helpful resource that I know of
0:59.7	for whatever situation you find yourself in,
1:01.9	feel free to connect with me on LinkedIn where we can
1:05.1	chat and I'll try to point you in the right direction.
1:08.0	Also I'd like to thank our sponsor Blinkist.
1:10.0	Blinkist is an app that takes the key insights from the best non-fiction books and distills them
1:14.2	into a format that you can read or listen to in just 15 minutes on your smartphone.
	...

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