223: How to Turn Your Hobby into an Online Business

The Side Hustle Show

Nick Loper

Business, Entrepreneurship, Education, How To

4.7 • 1.6K Ratings

🗓️ 30 March 2017

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jacques Hopkins is a former full-time engineer who turned his passion for playing piano from a side hustle into a full-time business at the end of 2015. With more time and energy to devote to Pianoin21Days.com, the business continued to reach new heights. It was after reading the entrepreneurial handbook that’s inspired a generation to start side hustles – The 4-Hour Workweek, by Tim Ferriss – that Jacques knew he wanted to start "something on the side that could make money." That was back in 2007, and after several failed ventures, each of which has played a part in getting him to where he is now, Jacques is crushing it with his YouTube videos, ebook sales, and online course. Tune in to hear how Jacques realized there was a market for teaching “regular people learn to play modern songs on the piano in as little time as possible.” You'll hear how he used YouTube to generate lots of free traffic and build his email list, how he doubled his conversions by picking up the phone and talking to potential customers, and how he now lives the lifestyle wants and spends his time promoting the business. Full Show Notes and PDF Highlight Reel: How to Turn Your Hobby into an Online Business

Transcript

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0:00.0	Side Hustle Show 223, how to turn your hobby into an online business.
0:04.0	If you want to start an online business, you're going to need a website.
0:06.6	Visit side hustle website.com for my free step-by-step video course on how to get up and running quickly
0:11.0	and for less than you might think.
0:17.2	Welcome to the Side Hustle Show, where aspiring part-time entrepreneurs learn how to turn their side hustle dreams into reality.
0:21.5	Because your 9 to 5 may make you a living but your 5 to 9 makes you alive.
0:26.8	And now your host, Nick Loper!
0:30.0	What's up, what's up Nick? Lober here, welcome to the Side Hustle show.
0:36.0	Awesome show for you today. I'm joined by Jacques Hopkins, a former engineer and a self-described
0:40.8	music nerd who took his hobby for playing the piano and
0:43.2	turned it into an online business at piano in 21 days.com. A couple years later he
0:47.6	made the leap he quit his job to focus on the business full-time awesome stuff.
0:50.7	Stick around to hear how Jacques came up with the idea, how he drives
0:53.4	traffic and customers even without a blog, how he created and priced his products, and the
0:57.3	three things that really made his business take off. Notes, links in a free PDF download
1:01.7	with all of Jacques's top tips, resources and recommendations from this episode are at side hustle nation.com slash Jacques.
1:08.0	That's J-A-C-Q-U-E-S-Jock.
1:12.0	Before we dive in, let me take a moment to thank today's sponsor Fresh Books.com.
1:15.0	If you're trying to turn your side hustle into a full-time gig,
1:17.0	Fresh Books wants to save you time dealing with your paper,
1:20.0	you know, the accounting stuff, the invoicing, the expense tracking, so you can spend more time making your
1:24.0	hustle happen. For your free 30-day trial, go to Fresh Books.com slash Side Hustle and enter the
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