#2226 - Q&A: “Is it better to have prices end in the number 9?”
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 4 February 2023
⏱️ 6 minutes
🧾️ Download transcript
Summary
One of our callers has noticed that lots of stuff for sale ends in the number 9. Is this some scientifically proven marketing principle, or is it entirely random? You might be surprised by the answer!
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Have you ever been caught out by payments you've forgotten about? |
| 0:03.2 | Join over 2.5 million customers who are already using the Lloyd's Bank Upcoming Payments tool on our app. |
| 0:09.8 | It gives you early sight of regular payments that are due to leave your account in the next 31 days |
| 0:15.8 | to avoid any surprises. |
| 0:17.8 | It's just one of our many useful tools that can help you stay on top of your money. |
| 0:22.4 | To find out more, go to Lloyd'sbank.com forward slash cost of living. |
| 0:27.0 | Lloyd's Bank by your side. |
| 0:41.0 | Got a really interesting question from a listener today. |
| 0:43.6 | In more than 2,000 episodes of the podcast, I don't think we've ever looked at this topic |
| 0:48.0 | unless I'm mistaken, but I don't think so. |
| 0:50.0 | The question is, is it always better to have prices in the number 9 |
| 0:56.0 | if you are in fact pricing a product or a service, you're going to put it on a website. |
| 1:00.0 | What do you charge? |
| 1:01.0 | Well, one of our callers has noticed that lots of stuff for sale ends in the number 9. |
| 1:06.0 | They mentioned stuff on the high end, like peloton bikes, but it's also just random items at the grocery store that cost 5.99 or 14.99 or whatever it is. |
| 1:17.0 | It's not always like 99. It could be like 79 cents. |
| 1:22.0 | Is this some scientifically proven marketing principle? |
| 1:26.0 | That's basically the question. Is this for a reason or is this just because everybody does it? |
| 1:30.0 | Is it in fact a global conspiracy? Is George Soros behind it? |
| 1:34.0 | Did he find some rogue prices in Hunter Biden's laptop? |
| 1:38.0 | Or is there really just no reason at all for it? Is it completely random? |
| 1:42.0 | Of course, we're interested in this topic from the side hustle angle. |
... |
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