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Marketing Your Business - Marketing Strategies for Business Owners

222: How I Save 15 Hours a Week With AI Skills

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Business, Marketing

4.9679 Ratings

🗓️ 13 February 2026

⏱️ 14 minutes

🧾️ Download transcript

Summary

Most people are using AI wrong. They're asking it to do things from scratch every single time. It's like a glorified Google search. And that is exhausting.

The smarter move? Teach the AI your process once and reuse it forever. In this episode, I'm walking you through how I turned my best creative processes into reusable AI skills using Claude, and how it's saving me 10-15 hours every single week.

Here's what happened: I had 216 podcast episodes with years of stories and examples buried inside them. Every time I sat down to write, I'd think "didn't I tell this story before?" but finding it was near impossible. So I fed all 216 transcripts into Claude and it pulled 696 stories. Then it organized them by theme — launch stories, growth stories, pricing stories, transformation stories. Now whenever I need a story, I just call up the skill and boom, there they are.

In this episode, you'll learn:
• The 3-step process to turn any repeatable task into a reusable AI skill
• How I extracted 696 stories from 216 episodes and organized them instantly
• The exact prompt that turns any AI conversation into a documented playbook
• Why your best work follows patterns, and how to capture those patterns
• How to share skills with your team so everyone produces consistent, quality output

📥 RESOURCE - Grab the exact prompts from this episode here: https://podcast.stu.me 

CONNECT WITH STU:
• Website: https://stu.me 
• Book "Predictable Profits": https://a.co/d/4GIi1uz 
• Instagram: https://instagram.com/stumclaren 
• Podcast: https://podcast.stu.me 
• Membership.io: https://membership.io 

Subscribe and leave a review if this episode helped you.

Transcript

Click on a timestamp to play from that location

0:00.0

Here's a question. What if you could download your best process once and reuse it forever?

0:06.7

Think about it like the matrix. You need to learn kung fu, download it. You need to speak French, download it.

0:12.6

Need to write the perfect Instagram carousel? Download the skill and it's ready every time.

0:17.9

That is what I've been building and it's completely changed how I create content.

0:23.0

On today's show, I'm showing you how to turn your best creative processes into reusable

0:28.4

clod skills. And once you build a skill, you never have to recreate that process again.

0:34.1

You just call it up and it just works. And if you're tired of reinventing

0:38.1

the will every time you sit down to create, this episode is going to save you tons of hours

0:43.8

every single week. Welcome to Marketing Your Business. I'm Stu McLaren, co-founder of membership.io,

0:49.8

and author of Predictable Profits. Now here's the truth. You are one great marketing idea away from

0:56.1

transforming your business. One strategy can be the difference between struggling and thriving,

1:01.6

between a business that drains you and one that fuels your life. Every episode, you're going to get

1:06.9

specific tactics you need to build your audience, attract more customers, and scale your

1:11.7

business, all without the burnout. These are real strategies, real numbers, real behind the scenes.

1:17.9

Buckle your seatbelts, my friend. Let's go. All right, so here's what happened. I had 216

1:25.0

podcast episodes from season one, literally years of content. And there were so many

1:32.3

stories and examples that I shared in these episodes. But every time that I would sit down

1:38.4

to write something new, I think, didn't I tell this story before? But finding it was like near impossible.

1:45.1

So I took all 216 transcripts.

1:48.3

I fed them into Claude and said,

1:50.9

extract every story, every member success, every example I've ever told.

1:57.1

Claude pulled 696 stories.

...

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