#221 - QVC 101 with Häppy Candy and Freestyle Snacks
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 4 November 2025
⏱️ 44 minutes
🧾️ Download transcript
Summary
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg
In this episode of the Startup CPG Podcast, Daniel Scharff explores the ins and outs of selling on QVC with two founders who have recently gone through the experience — Maxi Heidenblut, Founder & CEO of Häppy Candy, and Nikki Seaman, Founder & CEO of Freestyle Snacks.
Maxi and Nikki share an in-depth look at what it takes to bring a consumer brand to QVC, from securing the opportunity and working with brokers to preparing for live television, managing fulfillment, and analyzing the financial impact. They discuss the costs, logistics, and strategy behind their appearances, as well as the lessons learned from reaching a completely new audience through one of the most iconic sales platforms.
You will gain valuable insights into evaluating QVC as a potential sales channel, understanding the operational requirements, and leveraging the exposure for brand growth.
Listen now to learn what it’s really like to bring your product to QVC—and how to make it a success for your brand.
Listen in as they share about:
- Getting Started with QVC
- Why They Chose QVC
- Logistics and Fulfillment
- The Live Broadcast Experience
- Marketing & Aftermath
- Advice for Other Brands
Episode Links:
Website: https://eathappycandy.com/
LinkedIn: https://www.linkedin.com/company/haeppy-candy/
Website: https://www.freestylesnacking.com/
LinkedIn: https://www.linkedin.com/in/nikki-seaman/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | My friends, the QR code revolution is coming. Are you still printing QR codes just to hope |
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| 0:59.4 | Scan the code on screen or visit us at Unicode.com slash QRCPG. |
| 1:04.3 | That links to the show notes. |
| 1:05.6 | It's UNIQO-D-com slash QRCPG. |
| 1:32.3 | The modern day QVC of live selling where creators are going on and selling your products for you. And so I thought QVC would be kind of this, you know, old school approach, again, reaching an entirely new audience, but something that has worked for us on TikTok. |
| 1:43.3 | So I thought it would work well for us as well with QVC, the tried and true way. |
| 1:49.8 | All right, welcome Startup CPG podcast listeners. |
| 1:52.5 | On today's episode, we're talking QVC. |
| 1:55.4 | You've seen it. |
| 1:56.2 | You've seen tons of brands on there and maybe even wondered if it's right for your brand. |
| 1:59.9 | But how would you figure that out? |
| 2:01.2 | Well, you'd probably go and try to talk to a brand that's done it before and ask them all about it. So on today's episode, we have done that for you. We've got Nikki from Freestyle Snacks and Maxie from Happy Candy. They both just went live in August. So it's very fresh. They're here to tell us all about it, how they got the |
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