#221 - How to Make Millions With a Modern Day Infomercial

My First Million

Hubspot

Entrepreneurship, Business, Investing

4.7 • 2.9K Ratings

🗓️ 22 September 2021

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) break down a 30-year-old infomercial and they discuss the modern day approach that can make you millions. They also talk about businesses built around trust, professional certifications, and what investors Shaan would call first if he was raising. You'll also meet a serial entrepreneur who is this weeks' Internet Founder of the Week. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (0:57) Meet a future guest * (4:34) Building a business around trust * (9:17) The problem with content businesses * (12:25) Subscription opportunities for content based businesses * (18:30) Trust as a service businesses * (23:01) Someone got a little blue checkmark * (25:16) The health department score is BS * (28:34) Klout reimagined * (32:14) Thoughts on professional certifications * (34:24) Meet Matt Mickiewicz * (42:12) Guthy-Renker - direct marketing masters * (53:07) The modern day infomercial * (59:19) The first five investors Shaan would call

Transcript

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0:00.0	All right, QuickBag to tell you about another podcast that we're interested in right now.
0:04.4	Hosepot just launched a Shark Tank rewatch podcast called Another Bite.
0:08.9	Every week, the host relived the latest and greatest pitches from Shark Tank, from Squatty
0:13.1	Potty, to the Mention a Bench, to Ring Doorbell, and they break down why these pitches were
0:18.6	winners or losers, and each company's go-to-market strategy, branding, pricing, valuation, everything.
0:24.2	Basically, all the things you want to know about how to survive the tank and scale your
0:28.4	company on your own.
0:29.6	If you want to give it a listen, you can find another bite on whatever podcast that you
0:32.9	listen to, like Apple or Spotify, or whatever you're using right now.
0:36.2	All right, back to the show.
0:38.2	I think if you're starting a media company, and if I started it again, if you didn't
0:42.8	go subscription first, you're an idiot and you're a fool.
0:45.8	I feel like I could rule the world.
0:49.9	I know I could be what I want to.
0:52.8	I put my all in it like no days old.
0:55.2	All right, we're live.
1:00.4	So did you see I got Ariel Hohani to agree to come on?
1:03.8	I know.
1:04.8	Good job.
1:05.8	How'd you do that?
1:06.8	A friend, a good buddy of mine, is like best friends with him, and I just begged him.
1:13.1	You're outreached.
	...

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