In this fourth episode of the Small Business Reality Series, host Natalie Eckdahl provides on air coaching to Tara Lynn Foster, a paid speaker, executive coach, and consultant.

Tara left a multi-six figure job two years ago to launch her own business. Tara shares some of the challenges of transitioning from a structured corporate environment to the freedom of an entrepreneur.

Natalie provides coaching on how Tara can focus on activities that monetize her business and launch a group coaching program.

 

Key Takeaways:

[6:34] Tara shares where she grew up and what she was like as a little girl.

[9:26] The first steps Tara made toward becoming an entrepreneur.

[14:19] Tara’s desire to be a landscaper, not a gardener, in her corporate job pushed her to work toward something that fit her personality and strengths.

[22:14] How to move beyond planning and bring in revenue for your business.

[24:46] How do you change the tires on the bus while the bus is still moving?

[27:37] The entrepreneurial path involves risk and much is self-taught.

[31:39] How to plan the week and organize networking, planning, etc.

[34:50] Tara discusses why she decided to offer group coaching.

[37:50] Who is your current audience and how can you put out leads to attract your target audience?

[42:56] Natalie shares ideas for connecting with your audience.

[49:14] How to make your idea or product “good enough,” not necessarily perfect.

[53:10] Extend a personal invitation for a beta launch to get things off the ground.

[1:00:05] How to define your avatar and determine what your audience really wants.

 

Mentioned in this Episode:

• Episode 218: On air coaching session with Sarah Snider of Nutty Snacks
• Episode 215: Top Productivity Tools and Books
• Biz Chix MasterMind Series
• Zoom
• Tara Lynn Foster
• Tara Lynn Foster on Twitter
• Tara Lynn Foster on Facebook