#220: Drew Holcomb, Musician – “Super serve” your core audience

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 2 January 2025

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you want to start 2025 with more focus and efficiency, this is the episode for you! Drew Holcomb fronts a beloved Americana band called Drew Holcomb and the Neighbors. And he knows something that a lot of leaders don’t: you can waste a lot of time and energy chasing after customers and fans that won’t really help your business grow. Listen to this episode to discover the power of super-serving your core audience—plus find tons of creative inspiration to kick off 2025! You’ll also learn: The #1 enemy of creativity (hint: it’s not what you think) Must-hear advice for anyone who struggles with perfectionism Insights for succeeding in any industry that’s constantly shifting One brilliant way to strengthen your connection with your spouse or partner Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

Click on a timestamp to play from that location

0:00.0	The most important thing I can do as a business person as a musician is to super serve my core fan base,
0:07.1	to sort of over deliver what they love about what we do from a touring and from a recording perspective.
0:12.6	If we can super serve that core fan base, they stay with us forever. ever. Do you know who the heavy users are in your business? And do you know why they matter?
0:30.2	Welcome to How Leaders Lead. I'm David Novak. And every week, I have conversations with the
0:35.1	very best leaders in the world to help you become the best leader that you can be.
0:40.3	My guest today is Drew Holcomb.
0:42.3	He fronts a beloved Americana band called Drew Holcomb and the Neighbors,
0:47.8	and their music has been featured on over 150 TV shows, including Gray's Anatomy and Parenthood.
0:55.5	His music has also been featured in My Life.
0:59.1	I absolutely love his band, and I can't wait for you to get a glimpse into how Drew leads,
1:05.2	both in his music and the business behind it.
1:09.2	Drew knows something that a lot of leaders don't.
1:11.6	You can waste a lot of time and a lot of energy
1:14.7	chasing after customers and fans
1:17.3	that won't really impact your business in a big way.
1:21.2	If you want to start 2025 with more focus and efficiency,
1:25.2	this conversation is going to help you do it. Plus, it packs a real
1:29.6	punch of creative inspiration. So here's my conversation with my good friend and soon to be
1:35.8	yours, Drew Holcomb. Drew Holcomb. Drew, it's so great to have you on the show.
1:44.2	It's really great to be on the show.
1:46.0	A big fan of the show, listen to it all the time, and a big fan of you, so looking forward
1:51.1	to this.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from David Novak Leadership, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of David Novak Leadership and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.