#220: Anthony Iannarino—Conquering the Close

The EntreLeadership Podcast

Lampo Licensing, LLC.

Entrepreneurship, Business, Management

4.7 • 4.1K Ratings

🗓️ 4 September 2017

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Even if you’re offering up the most groundbreaking, one-in-a-million product, actually sealing the deal—the close—can be tricky. But best-selling author, sales leader and entrepreneur Anthony Iannarino insists it doesn’t have to be. In fact, in this episode, he explains that closing the deal can be the easiest part of the whole sales process. The key is approaching each transaction as a collaboration with and for your potential customer instead of as a self-serving proposition. This small shift in perspective may just mean big success for you. entreleadership.com/podcast Super Selling Cheat Sheet Are You Losing Leads

Transcript

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0:00.0	Music
0:06.0	Helping business leaders grow themselves, their team, and their profits.
0:12.0	This is Entrain Leadership.
0:15.0	Now, here's your host, Ken Coleman.
0:18.0	Coming to you from the Music City, this is the broadcast of leaders, by-leaders, four-leaders.
0:24.0	Thank you so much for joining the conversation.
0:26.0	Our feature conversation this episode is with Anthony Anorino.
0:30.0	His book is entitled, The Lost Art of Closing.
0:33.0	Winning the 10 Commitments that Drive Sales.
0:36.0	I thoroughly enjoyed this conversation.
0:38.0	I think this is breakthrough stuff for you folks when it comes to sales.
0:42.0	You might need to listen to this on average.
0:45.0	I don't know, seven to ten times in the first month.
0:48.0	To go back and forth, I kid you not.
0:50.0	I rarely say this to you folks.
0:51.0	I'm telling you, it's that good.
0:53.0	Also, John Felkins, our head coach is in studio.
0:56.0	We'll bring him up to you in just moments.
0:58.0	And of course, we've got some great resources to help you out.
1:01.0	And, at the end of the broadcast, a fun challenge for me.
1:05.0	Music
1:07.0	Alright folks, it is that time.
	...

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