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The Side Hustle Show

22: How to Start a 6-Figure Speaking Business, with Jullien Gordon

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.71.6K Ratings

🗓️ 3 October 2013

⏱️ 36 minutes

🧾️ Download transcript

Summary

In Episode 22 of The Side Hustle Show, Jullien Gordon of SideHustla.com gives the detailed story about how he transitioned from employee to entrepreneur and built his speaking business into a 6-figure a year enterprise. I discovered his site through David Hutcherson from ThePowerofPartTime.tv, another awesome side hustler. Jullien is a super-smart guy, a talented speaker, and is deliberately shaping his own way in the world. I was really excited to have him on the show, and he'll definitely get you thinking in this one. Know what I was most surprised by? He considers himself an introvert. Me too! Even if you have no interest in public speaking, there are some important takeaways for every side hustler here as it relates to personal branding, pricing strategy, leveraging your time, and more. Subscribe to The Side Hustle Show on iTunes! Subscribe to The Side Hustle Show on Stitcher! Covered in this episode: How a "bridge job" can set you up for entrepreneurial success. The easiest way to establish your personal brand (give yourself a "superhero name"). Suggestions on landing those first few speaking gigs. The single most important element of your website for aspiring speakers. How Jullien was selected to speak at TEDx (3 times!). The "open door" pricing strategy for speakers. How to anchor your rates against the value delivered. The "lightbulb" moment for side hustlers -- when they get that first check outside their day job. What Jullien would do differently if he had to start over. How to transition a speaking business into a more time-leveraged enterprise. Jullien's #1 tip for Side Hustle Nation. Links mentioned: Toastmasters APCA NACA NODA BPAID, Jullien's private coaching program My 3 favorite quotes: "We are part of the standardized test generation ... but life is not multiple choice." "Marketing is 80% of the game." "Go sell something!" To find out more about Jullien, check out his personal website, SideHustla.com, or hit him up on Twitter. Let him know you heard him on Side Hustle Nation. Want more? Check out one of TEDx speeches below. This one definitely had some good stuff in it. What did you think of this episode? Ever thought about doing any public speaking? Let me know!

Transcript

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0:00.0

Side Hustle Show 22.

0:02.0

Welcome to the Side Hustle Show.

0:05.0

Where aspiring part-time entrepreneurs learn how to turn their

0:08.0

side hustle dreams into reality.

0:10.0

Because your 9-to-5 may make you a living, but your 5- nine makes you alive.

0:15.0

And now your host, Nick Loper here. Welcome to the Side Hustle show. This is episode

0:29.6

22 and a little bit of a different show today because we're actually going to learn about this really fascinating side hustle called public speaking.

0:37.0

Now this is a scary topic for a lot of people I realize that.

0:41.0

In fact, you may have heard the survey that people in the

0:44.0

public speaking their number one fear. You know what number two was? Death. You know

0:49.6

is standing in front of a group of people really scarier than dying. I don't think so and I

0:54.8

don't think side hustle nation does either. But if you're like me you probably

0:58.0

haven't done much speaking or presenting since graduating school or

1:01.7

graduate college.

1:03.0

Outside of the occasional meeting presentation

1:05.3

or client presentation at work or something.

1:07.2

But today's guest will get you ready to get back

1:09.7

on that stage, and it's one I'm particularly excited for.

1:13.1

Julian Gordon is here from side hustler

1:18.3

or side hustle with an A at the end.

1:20.4

Super smart, super talented guy.

1:22.3

Have you ever come across a website

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