#219 – How to Make Your Business Model a Win-Win-Win - with Dan Shipper and Nathan Baschez of Every

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 28 July 2021

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

My guests today have a really exciting business model and strategy that I want to dig into. Dan Shipper (@danshipper) and Nathan Baschez (@nbashaw) are the founders of Every, a bundle of business focused newsletters. By structuring Every as a "collective," the writers are happier, the readers are getting better content, and Every is profitable.

Transcript

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0:00.0	What's up everybody? This is Cortland from AndyHackers.com and you're listening to the
0:10.6	EndieHackers podcast. More people than ever are building cool stuff online and making a lot of
0:15.2	money in the process. And on this show, I sit down with these indie hackers to discuss the ideas,
0:19.4	the opportunities and the strategies
0:21.1	they're taking advantage of so the rest of us can do the same.
0:28.2	All right.
0:28.9	I'm here with Nathan Biches and Dan Shipper, the founders of Evry.
0:32.9	How's it going on, guys?
0:33.9	Good.
0:34.4	Thanks for having us.
0:34.9	It's going good.
0:35.8	Yeah.
0:36.2	Happy to be here.
0:54.7	So Evry is a very interesting business. I want to let you guys describe Good. Thanks for having us. It's going good. Yeah, happy to be here. So, Every is a very interesting business. I want to let you guys describe it. I don't want to butcher it, but I don't find, I don't see a lot of publications like Every on the internet every day. So what is Every and why did you guys start it? Yeah, Every is a bundle of business-focused newsletters. So the idea is we want to write about every topic in business eventually. We want to write about every industry, every job role, every broad
0:59.9	subject area, every company in a bundle where readers can pay one price and they get access to
1:05.8	everything that we make. And there's a couple of differences between what we do and what other kinds of media
1:12.1	companies do. One is we focus on analysis and commentary. So we're not doing news. We're not doing
1:17.5	scoops. We're really writing pieces that make you think about the world differently. Two is we
1:22.6	write from a practitioner's perspective. So we want to write about business and we want to write for
1:26.5	people who are in their
1:28.0	business lives and kind of helps make them better. Yeah, like utility is kind of like a key thing
1:33.0	that we focus on. The last thing is we're just structured a little bit differently. We're
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