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Looking ahead to next year, today's listener wants to offer non-toxic men's lifestyle advice.

That's how he describes it. He wants to be the person he needed when he was younger.

So you're going to hear more about his vision from the question,

coming up in just a moment, which is largely about how to position this work or message it for

the right people. It's really important when you're starting any kind of

missional project or some kind of personality brand, anything where you're trying to attract people

to a movement or an idea, you really want to think about how you're going to position it,

like how will you reach the right people? What's the right language to use?

By the way, I really love to hear from our community. I always love hearing what kind of projects

you're working on, what you're thinking about doing. You all are doing some interesting things

out there. Thank you for letting me be part of it. Let's see if I can be somewhat helpful to Brody.

His questions coming up after this quick message from our sponsor. Thanks, sponsor.

Hey, this is Brody. I didn't have a dad growing up and I want to be the person I needed when I was younger.

That's a phrase I borrowed from my therapist. Specifically, I want to offer men's lifestyle advice

about how to be a better person and cope with the challenges of the modern world.

I know it's a big market, but I'm also running into a problem defining it more clearly.

...