218: How Arsha Jones Started An ECommerce Empire with Less Than $100 (REWIND)
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 18 September 2020
⏱️ 67 minutes
🧾️ Download transcript
Summary
Side Hustle Pro alum Arsha Jones has experienced tremendous success with her businesses Capital City Co (which produces a wing sauce called mambo sauce) and Tees in the Trap (a lifestyle brand inspired by pop culture and infused with Black Girl Magic) since gracing the guest chair in 2016.
Arsha is an entrepreneur and an emerging leader in the e-commerce industry. She has built multiple, highly profitable brands. At the time of this episode, she was operating and managing Capital City Co, keeping you fly through the Tees in the Trap brand, building iOS apps for Apps By The Pound, all while running the website Brand Build Launch. Through Build Brand Launch, she teaches others how to turn their passions into profit with physical products.
On this episode, Arsha shares:
- How she developed the Capital City Co mambo sauce in her kitchen and ended up on the front page of The Washington Post
- How she launched her first t-shirt shop with no shirts and no supplies
- How haters reporting and shutting down her Etsy shop gave her the motivation to launch her own e-commerce site
- Why you should test and validate your ideas before spending a lot of money on branding and inventory
- Her number one secret to Facebook marketing
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Guest Social Media Info
Arsha Jones - @arshajones
Capital City Co - @capitalcityco
Tees in the Trap - @teesinthetrap
Side Hustle Pro – @sidehustlepro
Transcript
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| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a |
| 0:07.6 | Side Hustle from Passion Project to Profitable Business. |
| 0:11.3 | And I'm your host, Nikala Matthews. |
| 0:13.8 | So let's get started. |
| 0:15.0 | Hey guys, so people often ask me to list my favorite episodes of Side House of Pro. So I thought why not take a walk down |
| 0:26.6 | member lane over the next few weeks as I gear up for my next season, interview more guests, and really get back into a creative space |
| 0:35.7 | with Side House of Bro. Now, it is super hard for me to list out my favorite episodes because |
| 0:41.2 | I select and I enjoy each guest for a different reason and a particular reason. |
| 0:46.0 | I will say though that I have episodes that stand out in my memory for either the fact that I had a great rapport with the guests or we were laughing a lot or because I just learned a ton that I then implemented in my own business. |
| 1:01.0 | This episode with Arsha Jones checks both of these boxes. I appreciate |
| 1:06.4 | Arsha for several reasons. Number one, this episode was recorded back in 2016 when I had just started |
| 1:14.2 | Sidon's a pro. At the time, I saw Arsha Jones |
| 1:18.0 | at the blogging Wild Round Conference. |
| 1:20.7 | I saw her because I was going to live events all that summer and all that fall to promote my show and I was introducing myself to women I admired who I wanted to be in the guest chair. |
| 1:31.0 | So I thought, you know know seeing them in person and |
| 1:33.0 | introducing myself would help with that and it did so after I saw |
| 1:37.1 | Arsha's awesome presentation I told her about my show which I just launched and I |
| 1:41.5 | asked her you know how could someone like myself with a relatively |
| 1:44.8 | news show, interest and approach guests like herself who didn't know me and convinced them to be in the |
| 1:50.9 | guest chair. So when I later reached out to her |
| 1:54.0 | months later she remembered me and agreed to be in the guest chair. And at the |
| 2:00.0 | time, number two, the number two reason why I appreciate Arsha, is at the time I was really trying to go |
... |
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