#2170 - Q&A: “How do I focus on retaining clients?”
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 10 December 2022
⏱️ 5 minutes
🧾️ Download transcript
Summary
Today we’re going to hear from a CPA in the midwest who wants to focus on retaining clients. This is more important than finding new ones!
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:38.4 | Hey everyone, what's up? Welcome to Sideosal School. This is your host, Chris Gellapo. |
| 0:42.4 | Thanks for tuning in today. Today we're going to hear from a CPA in the Midwest who wants to focus on |
| 0:47.3 | retaining clients. He wants to keep his clients around. This is such an important topic, probably, |
| 0:53.3 | I don't know, eight out of 10 questions I get from existing business owners are about how to |
| 0:58.2 | find new customers. They want to make more sales. They want to go out into the world, |
| 1:02.0 | you know, bring more people into the fold and so on. But the problem is if there is a hole in your |
| 1:06.4 | bucket, in other words, if you do not retain customers well, if you can get clients, but then they leave, |
| 1:11.7 | well, it's all for nothing. And so I really respect people who have their eyes on sustainability. |
| 1:16.2 | I think it's a very smart move. So what can we do for our caller, Jim? Again, he's a CPA who wants |
| 1:21.2 | to focus on retaining clients. We're going to hear his question and my detailed answer in just 30 seconds. |
| 1:36.2 | Hi, this is Jim Buttonfield from Kansas City, Missouri. I'm a CPA and I've built a small but |
| 1:41.1 | loyal group of clients over the past two years since leaving my job as a cost accountant for a big |
| 1:45.6 | company. I love working for myself and would like to have a few more consistent clients. But rather |
| 1:52.2 | than focus on growth, I want to make sure I keep the clients I have. Most of them are small business |
| 1:58.0 | owners and they keep me pretty busy. Most retention advice I've seen includes recommendations like |
| 2:04.8 | send them cookies during the holidays. I have no objection to cookies, but I tend to think the |
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