#2164 - Q&A: “How to stand out with an end-of-year sale?”
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 4 December 2022
⏱️ 5 minutes
🧾️ Download transcript
Summary
Today’s caller has a retail business that is not typically dependent on holiday sales, but he wants to juice the numbers a bit. How can you increase end-of-year sales in a non-holiday business?
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Between forgetting the sellotape, |
| 0:01.6 | trying to squeeze eight people around a six-seater table |
| 0:04.1 | and the cat taking down the tree. |
| 0:06.2 | Again! |
| 0:08.1 | Christmas can be tricky. |
| 0:10.4 | At least with Royal Mail, sending parcels is easy. |
| 0:13.6 | You can save time in money when you buy your postage online |
| 0:16.3 | and will collect from your door for zero pounds. |
| 0:18.7 | Whether you have one, two or twenty to send, |
| 0:21.4 | just click, save and will collect. |
| 0:23.7 | Visit RoyalMail.com forward slash send. |
| 0:26.4 | Simple. Offer in 31st December full details online. |
| 0:30.0 | You know a bit about Black Friday sales, of course. |
| 0:40.5 | In fact, you've probably heard quite a bit about Black Friday recently. |
| 0:44.4 | At the time it has now passed, but I don't know if you might still have a hangover |
| 0:48.0 | from all those Black Friday emails, texts, |
| 0:50.7 | social media messages, ads and your feed. |
| 0:54.4 | It's relentless. |
| 0:55.5 | It's relentless because many businesses earn 50% or more of their annual sales |
| 1:00.8 | during this six-week period towards the end of the year. |
| 1:04.3 | So not just Black Friday, but the whole holiday season. |
| 1:06.8 | Of course, it's very dependent on what kind of business you have. |
... |
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