216: She Saw a Need and She Created Her Dream Product

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 24 December 2018

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Take a long look at your eyeshadow palette the next time you’re applying a little makeup. Do you ever think about what it takes to make it in the beauty industry? Today’s guest has achieved success on both sides of the biz: service and product. Lauren Napier’s work has been seen all over magazines and TV, not to mention, she has worked with some of the world’s most famous celebrities including: Academy Award winners, civil rights activists, Olympic gold medalists, Billboard chart-toppers, a Beatle, and even an American President. But with all of that service-based success, she transitioned to a product-based business. Now she is KILLING it with her line of facial cleansing and makeup remover wipes. Today, Lauren is teaching us the pros and cons of BOTH service and product-based industries, how to navigate a transition in your career, the secret to keeping lifelong clientele, and more. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/laurennapier/

Transcript

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0:00.0	You're listening to the Gold Digger podcast episode number 216.
0:05.0	Lauren Navier is a brilliant makeup artist that's made a name for herself with
0:10.2	tenacity and grit. To put it simply, her works have been seen in Vogue, Vanity Fair,
0:15.2	and on ABC's long-running Today Show and their late-night comedy institution,
0:20.1	you might have heard of before Saturday Night Live. She's worked with some of the most
0:24.8	famous celebrities, including Academy Award winners, Olympic gold medalists,
0:29.6	a beetle, even an American president. But with all of that service-based success,
0:35.2	she transitioned to a product-based business and is killing it with her
0:39.6	makeup-remover products. Today, Lauren is going to teach us the pros and cons of
0:44.4	both service-based industries and product-based industries, how she transitioned
0:48.8	in her career and kept a really awesome clientele what the trickiest parts have
0:54.0	been in starting a product-based business and how you can master both success as a
0:59.6	service-based or a product-based business. This episode is really valuable and I
1:04.9	just love the way that she is a powerhouse. It's so evident in every word she
1:10.2	shares. Before we dive on in, today's review is from Tara Nicolo Smith and it is
1:15.4	titled Inspiration to Live Your Dreams. It's as listening to this podcast has
1:19.9	motivated me to work towards all my goals and dreams. It has inspired me to get
1:24.3	out of my comfort zone and just go for it. Tara, thank you so much for tuning into
1:29.2	the podcast. If you want your review to be read on the show, all you got to do is
1:33.6	leave one. I know it seems like such a simple ask, but it really is a huge
1:38.2	favor. So if you love what you're listening to, take a second and leave us a
1:42.4	review. Seriously, it helps us stay at the top of the charts. It helps us to
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