Before we get started, I've got to acknowledge the support that I get from Grasshopper, the virtual phone system that entrepreneurs love, from Shopify, where you go to create an online store in minutes, and from richwp.com, where you get a new theme for your website that you can customize. Guys, really, thanks for all the help here with these programs. All right, here's the interview. Everyone, it's Andrew Warner, founder of Mixerjee.com, home of the ambitious upstart.

And Seth Godin is the author of several business books and the world of... Everyone, it's Andrew Warner, founder of MixerGy.com, home of the ambitious upstart.

And Seth Godin is the author of several business books and the world's most popular marketing

blog.

He's also the founder of Squadu, the publishing platform, which Kwancast says has over 15 million

monthly visitors.

His latest book is called Lynchpin.

I invited him to Mixer G to talk and teach some

of the ideas from the book. And Seth, before I even ask you any questions about it, first

I have to thank you. The first time you did an interview with me, I remember one of my questions

for you because my audience was just tiny. One of my questions was, why are you even doing

an interview with me? But I internalized the message that you gave here when you talked about tribes and how to build it up and how in the early days of building an audience, you just have to deal with the fact that it's going to be you and maybe one other person and be grateful that other person is there and how to build up. And I did and I did and I did. I'm now looking at dozens of people who are watching us live on Mixerj, even though the hour happened to be changed. They're still here, thousands of people who are going to be watching this interview and an audience that's just so supportive and helpful. So thank you for getting me here and for getting everyone else who listened to that program here too. Well, I'm sorry to have to disagree the thanks go to you,

Andrew. I mean, leaders are in short supply. You stood up, you risked people laughing at you,

you took a shot, and people are eager to follow you now. We owe you the thank you. So,

thanks for showing us how it's done. Thank you. And you know what? I'm glad that

you brought that up. People laughing at you, there are so many times when I think who is watching

my interview right now with Seth Godin and saying this dopey dope, Andrew, with his little webcam

operation, what's going on here? And one of the messages in this new book in Lynchpin is to find a way to get rid of those

voices, right?

Oh, you know, the voice is the problem.

Let's talk about the opportunity first, because if we lead with the problem, people turn

us off.

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