#213: Nicole Walters—The Missing Ingredient in Your Business Strategy
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 10 August 2020
⏱️ 38 minutes
🧾️ Download transcript
Summary
When you know your product or service will make your customer's life better and you have the confidence to back it up, your business strategy is foolproof. But most of us walk around giving wimpy pitches instead because we're afraid of sounding arrogant. Today's guest, Nicole Walters, shows you why that's costing you money. There's actually a missing ingredient in your business strategy. It's not better branding. It's not more advertising. It's confidence. Listen now.
On today's episode, we talk about becoming a Business Made Simple Certified Coach. Click here to apply: https://bit.ly/bms-coach
Transcript
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| 0:00.0 | J.J, before we get started, we have just announced the certified business coaching program |
| 0:04.8 | at Business Made Simple. |
| 0:07.1 | And we had the largest number of people ever express interest, and they went to certified business coach.com and |
| 0:15.0 | apply. Yeah, to become one of our one of our coaches. We are going to certify |
| 0:19.1 | those coaches in October and basically when you become a certified |
| 0:22.1 | business coach through business made simple, what it really means is that we give you the frameworks that you can teach clients so that they can run their businesses and scale their businesses. |
| 0:32.0 | And most business coaches, I think, are run their businesses and scale their businesses. |
| 0:32.8 | And most business coaches, I think, |
| 0:34.8 | are basically glorified cheerleaders. |
| 0:37.8 | Which is not a bad thing. |
| 0:38.8 | I don't mean that in this like critical way. |
| 0:41.0 | But they're for you. |
| 0:42.2 | They keep you accountable. they help you set goals, and you're not in it alone. |
| 0:46.0 | And that's extreme value. |
| 0:48.0 | Very needed. |
| 0:49.0 | Our coaches will be that, and they can teach you to create your life plan and productivity schedule because we're releasing our planner. |
| 0:57.5 | So they get people at productive. |
| 0:59.0 | Then they help you clarify your message so that your message actually grows your business. |
| 1:03.4 | They help you understand how to create a sales funnel. |
| 1:05.9 | They help you understand how to manage a team. |
| 1:07.9 | They help you understand how to run an execution strategy. |
| 1:10.7 | They help you do everything that you need to do to actually grow a business so you're not just cheerleading somebody who's entering into chaos and we think it's going to be the best coaching program period on the planet it's all |
... |
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