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InvestED: The Rule #1 Investing Podcast

213- Cheryl Einhorn on Investing Decision-Making & Research

InvestED: The Rule #1 Investing Podcast

Phil Town & Danielle Town

Investing, Business

4.61.6K Ratings

🗓️ 14 May 2019

⏱️ 44 minutes

🧾️ Download transcript

Summary

For show notes and more information, visit investedpodcast.com. This week, Danielle welcomes Cheryl Strauss Einhorn to Invested. Cheryl is the creator of the Area Method which is a decision-making system to solve complex problems. In investing, we're all trying to solve for the problem of which companies we should put our hard earned money into. Her book, Investing in Financial Research, a Decision-Making System for Better Results. She’s also the author of the award-winning book, Problem Solved. She teaches at Columbia Business School, she's won several journalism awards for her investigative stories about business and economics, and political topics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Whether it's an under the radar genre or a proper out there podcast

0:05.0

sometimes it's better when you get weird especially when it comes to switching up your soft drink

0:10.0

introducing new Dr Pepper Zero,

0:12.5

with the same blend of 23 unique flavors,

0:15.3

it tastes just as weird as regular Dr Pepper,

0:18.8

but with zero sugar and zero calories.

0:21.6

It's a taste you can't quite put your finger on. Weird, but in

0:25.2

a surprisingly good way, try more weird with Dr Pepper Zero.

0:29.4

Hey everybody and welcome to Invested. I'm Danielle town. More discussion about our crazy Berkshire weekend and everything that Buffett and Munger talked about next time.

0:40.0

This time we're going to play for you this great interview I did was Cheryl Einhorn who wrote a really smart book about decision making and investing.

0:49.0

I think you're going to get a lot out of this one.

0:51.0

So listen to this and then you'll have this to think about as we go on and

0:55.4

talk more about Buffett and Munger next time. See you then.

1:02.3

Hey everybody and welcome to Invested. I'm Danielle Town and I'm so lucky to be here today with

1:09.3

Cheryl Einhorn. Cheryl Einhorn is the creator of the Area Method, which she's going to tell us all about,

1:15.3

it's a decision-making system to solve complex problems.

1:19.5

So obviously in investing, we're all trying to solve for the problem of which companies do we put

1:24.8

our hard-earned money into and that's what she's going to tell us about today.

1:29.0

She just wrote an entire book about it investing in financial Research, A Decision Making System for Better

1:35.2

Results. And she also is the author of the award-winning book, Problem Solved.

1:39.3

She teaches at Columbia Business School, She's won several journalism awards

1:43.4

for her investigative stories

...

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