4.7 • 2K Ratings
🗓️ 7 June 2021
⏱️ 72 minutes
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0:00.0 | This is Mark Rappapore, owner of Marquis Sparky Toys, and of all the products he's invented, |
0:09.2 | one stands out as the absolute worst. |
0:11.8 | The doinkit is a strange ball that doesn't do much, and unfortunately for Mark, it hasn't |
0:17.0 | been the biggest seller either. |
0:18.8 | It's not all fun, it's all fun again until nobody buys your toys. |
0:22.7 | But as far as I'm concerned, the quality of the toy shouldn't matter when you're selling |
0:27.5 | to kids. |
0:28.5 | So I paid Mark a visit with a way to get those doinkits sold. |
0:32.4 | When you're a kid, what's the one thing you want more than anything? |
0:37.1 | Power. |
0:38.1 | No. |
0:40.0 | To not be seen as a baby. |
0:43.0 | It's very easy to market to kids because their brains are so small. |
0:46.8 | So rather than selling a ball, Mark should be selling an identity for children. |
0:51.4 | That identity that owning a doinkit is the only way to prove you're not a baby. |
0:57.1 | No. |
0:58.9 | This is marketing 101. |
1:01.2 | According to you. |
1:02.2 | Well that's what sells products. |
1:04.8 | Fantastic. |
1:05.8 | Fantastic. |
1:07.1 | I am so excited. |
... |
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