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The Startup CPG Podcast

#212 - King of Sauce: How Eric Skae Has Grown Carbone Fine Food into a $100M+ Brand

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9642 Ratings

🗓️ 2 September 2025

⏱️ 46 minutes

🧾️ Download transcript

Summary

In this episode of the Startup CPG Podcast, Daniel Scharff welcomes back Eric Skae, CEO of Carbone Fine Food, to discuss the brand’s rapid ascent in the premium pasta sauce category. Eric shares how Carbone scaled from launch to more than 25,000 retail doors in under five years, while maintaining strong velocities and brand integrity.


They explore Carbone’s distribution-first strategy, disciplined approach to innovation, and the importance of product quality in building consumer trust. Eric also provides insights into team building, co-packer management, capital efficiency, and sustainable scaling.


This episode offers valuable lessons for emerging food and beverage brands navigating growth and category disruption.

Don’t miss this valuable episode. Tune in now!

Listen in as they share about:

  • Carbone Brand Growth
  • Go-to-Market & Strategy
  • Product Innovation
  • Operations & Quality Control
  • Team & Hiring
  • Funding & Capital Efficiency
  • Sales & Retail Relationships
  • Advice for Early-Stage Brands



Episode Links:

Website: https://carbonefinefood.com/

LinkedIn: https://www.linkedin.com/in/eric-skae-7712b017/ 


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

Transcript

Click on a timestamp to play from that location

0:00.0

A few years back when I ran a beverage company, we had to launch using those plastic sleeves to put our designs on the cans.

0:08.0

But they looked bad, the sleeves get stretched out, they don't cover the full can, and overall they just look and feel low quality.

0:14.0

Lucky for you, digital can printing technology has come so far over the last few years that now you can launch your beverage brand or new skews with a fully

0:21.7

printed look and it's at similar pricing to those plastic sleeves.

0:25.3

Our friends at CanWorks, which is the largest U.S.-based digital can printer, are happy to work with

0:30.1

our community at very low minimums, even one palette.

0:32.9

They've got locations in the East Coast, the West Coast, Texas.

0:36.0

Get in touch with them through our contact form.

0:38.2

It's at canworksprinting.com slash startup CPG.

0:42.7

Thank you. As I go through every region in the countries, like we're kind of 40, 50% growth to 150% growth still.

1:06.1

At this point, you know, getting that distribution.

1:09.0

And I think the consumer is really picking it up.

1:11.4

And now I'm starting to see an acceleration. In the last 15 months, we've grown at an average of

1:16.1

154,000 household homes, 15 months straight. That has not slowed.

1:23.0

Welcome to the Startup CPG podcast. Today we welcome back Eric Skay of Carbon Fine Foods.

1:28.4

We lasted an episode with him in February of 2024, and at that time it was so clear that

1:33.0

Carbon was on its way to disrupting the category. Now they've really broken through in a major way,

1:37.6

hitting 100 million in sales, continuing to grow door count, their velocity, adding new skews,

1:43.1

and we wanted to invite Eric back to talk about

1:45.4

what that road has been like getting to 100. So on today's episode, we talk about how they've

1:50.0

managed that growth, how they continue to innovate and tons of advice from Eric for emerging

1:55.2

entrepreneurs. Enjoy.

...

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