#212: Jeff Rosenblum—A New Approach to Branding

The EntreLeadership Podcast

Lampo Licensing, LLC.

Entrepreneurship, Business, Management

4.7 • 4.1K Ratings

🗓️ 10 July 2017

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

The days of traditional advertising are quickly disappearing, so how do you get your name out there? Digital marketing expert Jeff Rosenblum joins us to share his secrets for making people passionate about your brand. Jeff is the founding partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands, including Apple, the Discovery Channel, Disney, the NFL and more. Also on the show, EntreLeader Andrew Hatfield talks about his million-dollar mistake and the lessons he learned from it. entreleadership.com/podcast Infusionsoft Marketing to Millennials Guide EntreLeadership Goal Tracker Summit 2018

Transcript

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0:00.0	Music
0:06.0	Helping business leaders grow themselves.
0:09.0	They're team and they're profits.
0:12.0	This is the Entrez Leadership Podcast.
0:15.0	Now, here is your host, Ken Gullman.
0:19.0	Broadcasting from the Music City, this is the podcast of leaders, by-leaders, four-leaders.
0:24.0	Thanks for joining the conversation.
0:26.0	Our feature conversation this episode is with Jeff Rosenblut.
0:29.0	He's the author of a book titled Friction, Passion Brands in the Age of Disruption.
0:35.0	We're also going to get into Ken's electronic mailbag.
0:38.0	I'd love to hear from you.
0:39.0	And you're going to hear a story from one of you.
0:42.0	I absolutely love when Eric the producer and will the engineer bring these to us.
0:46.0	These are men and women just like you.
0:48.0	They're listening to the podcast.
0:50.0	They are leading and they are winning.
0:53.0	And here's a tease on this one.
0:55.0	He made a million dollar mistake.
0:58.0	Ouch.
0:59.0	You'll hear the rest of the story when we bring it to you.
1:03.0	So all that coming to you and don't forget we're always bringing you free resources to pay attention.
1:07.0	All right, it is time to open up the electronic mailbag.
	...

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