Hello, my friends. Welcome back. My guest today is Ashley Mears and she is a sociologist

who has recently done an assessment of the VIP clubbing world. Basically, she did what's

technically referred to as immersive ethnographic research, but in reality, that meant she became

a party girl for six months and followed some of the biggest promoters around New York,

Miami and elsewhere, assessing what's going on. Given that I've been a club promoter for

14 years, looking at the anthropological underpinnings, like the psychological, sociological reasons

for why people enjoy going to nightclubs, I loved every minute of this. It was so fun. So

I expect to learn why men spend thousands on bottles of champagne and VIP clubs, why the

music is so loud, why there is a very specific look of the girls that are joining the guys

on these tables, the anthropological underpinnings of nightclubs in general and much more. Awesome,

awesome episode. Ashley is so much fun. I'm certain I'll be getting her back on to talk

about, I don't know. So I'll find an excuse to bring her back. She was great. In other

news, this episode of the podcast is brought to you by fitbook.co.uk. Did you know that

nearly 50% of fitness professionals in the UK do not have the qualifications they say they

have fitbook.co.uk is the first company in the UK who provide the public with vetted and

monitored health and fitness professionals. Everyone on the site is also DBS checked

and their work quality is monitored. This means that if you are a fit pro and you're not

on fitbook.co.uk, you are losing out on clients. World's reopened, you want to kickstart

that client base again, get yourself some new clients through the door. There is no

easy way than to join fitbook.co.uk. And if you head there and use the code modern wisdom,

you'll get 50% off your membership. Also, if you are just a client who's looking for

a new PT or masseuse or anything else, you can go and browse all of the vetted and checked

...