But I think some of the things that get lost

are what differentiates you

and what makes you and your shop different.

Because everybody's got their own story.

And so I think having the ability to storytell

about you, your brand, and your products,

whether that's on social or somehow in your marketing,

is what's gonna set yourself up

and make yourself relatable for one.

I mean, people love a good story.

All right, Mike, we finally did it.

You are finally here on the podcast

after several weeks trying to get you on here.

What's up, man?

I'm super excited to have you.

What's up, Scott?

Yeah, I'm happy to be here too.

I know we've been trying to connect

for a couple of weeks here.

We had a Mother's Day rush on our end,

which kind of prevented things.

And I had my screaming kids run around the house

...