What's up guys, welcome back to another episode of the Rock Your Brand podcast and today

we are going to be going over some really cool Etsy data from actual buyers and this

was a little internal survey that we did and we've got some numbers to share with you

and some of these numbers are quite shocking to be honest with you and we are going to

share all of that because why? Well, I think we can learn from what actual buyers are

doing. Like what's their behavior? What are they actually looking for? Do images really

matter? Do titles really matter? Or the buyer? Do reviews really matter? All of those

things, we're going to get down to the bottom of it because we have real people answering

these questions and the real people are actually people that buy on Etsy. So that's what

we're going to be doing here today on this episode and Chris is going to be going through

all the data because well, Chris is great with data. He loves data. He dreams about

data. He just he just uses data all the time. So he's just like obsessed with it. So

we're going to hand the keys over to him today and let him really drive this because

it is really important. And when he was sharing some of these statistics with me, it got

me excited because a lot of the things that we've already been doing are important, super

important. And what we're talking about is like, what actually does a buyer look for?

And do they do the things that we're assuming that they do that turn them into a buyer? And

that's really what we're going to be talking about. So if you guys have any questions while

we're doing this or if you have any maybe any feedback of your own or maybe some of the

things that we're talking about, you can maybe relate to that and go, yeah, I do that.

And then maybe we can get a little bit more data from everyone here that is watching

this or here that is with us live. So Chris, where do you want to go, man? I think I

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