211. The Modern Self Storage Facility | Operations w/ Jesse Harmon
Self Storage Income
AJ Osborne
4.9 • 591 Ratings
🗓️ 21 September 2023
⏱️ 49 minutes
🧾️ Download transcript
Summary
Our Self Storage Income Live Event: https://www.selfstorageincome.com/ssi-live-2023
Self Storage has changed MASSIVELY in the last 10 years. Big players have entered the market and started investing in a key component: technology.
If you don't have a website nowadays, your business *will not* be discovered. The self storage facility today is far more advanced than that of just a few years ago. There's AI managing tenants, there's algorithms behind revenue management - the prices you see on their site.
So what do facilities need to stand out in today's age? And be able to reach their customers? And more importantly, how should they treat their customers, so that they stay your customers?
Today's guest is our very own Jesse Harmon. His expertise in Marketing, Revenue Optimization & Commercial Strategy gives us a close, on-the-ground, inside look into the daily operations of storage in the modern age.
Our Sponsor - Tenant Inc. - https://www.tenantinc.com/
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Transcript
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| 0:00.0 | When it comes to building or designing a self-storage facility, it is so important to have the best experts in your corner that know and truly understand the self-storage asset class. |
| 0:14.4 | You don't want to be making mistakes. |
| 0:16.1 | You don't want to have the wrong people in your corner at the beginning. |
| 0:18.9 | You want to have all the right people. |
| 0:20.7 | And that's why we brought an in-house architect into Cedar Crows. to have the wrong people in your corner at the beginning. You want to have all the right people. |
| 0:26.9 | And that's why we brought an in-house architect into Cedar Creek Capital to help you guys better design your facilities right from the get-go to optimize that square footage and therefore |
| 0:31.2 | that revenue right from the beginning. Follow the link below in the show notes. Get in touch |
| 0:36.0 | with us and our in-house architect can start working with you today welcome everybody to self |
| 0:41.9 | storage income and today a lot of people probably listening to this were |
| 0:47.6 | actually at SSA down in Vegas and it's you have SSA and ISS for those that don't know. |
| 0:57.0 | They are the two big associations and events like industry events, right? |
| 1:05.0 | Those are the two big industry events. |
| 1:08.0 | SSA and ISS are twice a year. Do they do them twice a year now? |
| 1:12.6 | Fall and spring. |
| 1:13.6 | Yeah. Twice a year. |
| 1:15.6 | Huge, huge events. They're just filled with great speakers. They're filled with vendors. |
| 1:23.6 | And it's a really good way to network and get a pulse on the market, see what's happening. |
| 1:32.4 | So I missed it. So sorry everybody, but I wasn't there. I was busy running through the backcountry |
| 1:42.3 | of Northern Canada. So I was out with my son for a long time. |
| 1:50.0 | But we have with us today, Jesse, and you were there. I was there. And Jesse handles everything |
| 1:58.5 | from our marketing side, like the customer acquisition to revenue management |
| 2:04.4 | within the company, which we've been doing lots of changes in building that up. |
... |
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