211-How to Effectively Use New Media To Promote Your Financial Planning Practice (Or Any Type of Business): Interview With Bill Winterberg from www.FPPad.com
Radical Personal Finance
Joshua J. Sheats, MSFS, CFP, CLU, ChFC, CASL, RHU, REBC, CAP
4.4 • 1.9K Ratings
🗓️ 25 June 2015
⏱️ 47 minutes
🧾️ Download transcript
Summary
One of the most fundamental transformations of our modern time is taking place in the field of communication. Although it might feel like we're far into this change, we're really not. It's only just begun
One of the most important effects of this change is that very small businesses--like financial advisors--can effectively market to the broader market at a very low cost.
My guest today is an expert in this field.
Bill Winterberg is the founder of FPPad.com. Bill founded FPPad in 2008 to be a leading source of news, insight, and thought leadership in financial planning technology.
Bill has successfully leveraged his experience in the financial industry and his applied knowledge in medial creation to build a neat consulting and speaking business for himself.
Pay special attention to the content of this interview if you're involved in the financial services industry. But also pay careful attention to this interview if you are involved in any business or industry! These trends are affecting you.
Enjoy!
Joshua
Links:
- Bill's website: http://fppad.com/
- Support Radical Personal Finance on Patreon! http://radicalpersonalfinance.com/patron
Transcript
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| 0:00.0 | Radicals let's talk about marketing today with my friend Bill Winterberg from |
| 0:03.2 | fPAD.com |
| 0:05.4 | we're going to talk about marketing and using new media for marketing both the |
| 0:08.7 | financial services practice |
| 0:10.6 | and any type of business even though our conversation is going to focus on |
| 0:13.7 | financial services, Bill is a financial planner, this is applicable to you no |
| 0:19.8 | matter your industry. Welcome to the Radical Personal Finance Podcast. My name is Joshua Sheets and I'm your host. |
| 0:41.6 | Thank you so much for being here. Today is a very special day. Number |
| 0:45.7 | one I do have a really cool interview and I'm going to play that for you in a moment. |
| 0:50.0 | But then also I want you to celebrate with me. |
| 0:53.2 | Right before I hit record on the recorder, |
| 0:54.7 | I just opened the Libson account |
| 0:56.7 | and realized that we just crossed over |
| 1:00.1 | 1 million downloads. I didn't plan it that way. I had just actually opened up the I'd opened up the stats just to do |
| 1:13.7 | something else real quick and all of a sudden boom there it was I had expected it |
| 1:16.8 | maybe next week but super exciting today June 25 2015 Thursday we just crossed over 1 million downloads for the show from all time. |
| 1:25.2 | So I want to start with that and just simply say thank you. |
| 1:28.0 | Teaching every one of you who is listening to me today. Thank you. It's an honor to have your time and |
| 1:35.9 | your attention invested with me and I promise to be a good steward with it. I |
| 1:40.8 | promise to continue to work to bring you content that is going to help you. |
| 1:45.8 | I promise to keep working hard to hopefully be your most valuable source of ideas |
| 1:52.4 | and education and inspiration and encouragement and motivation and basically just a good friend to you on your journey to and through financial independence. That's the mission of this show |
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