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A Waste Of Time with ItsTheReal

#211: Freshalina

A Waste Of Time with ItsTheReal

ItsTheReal

Music

4.8817 Ratings

🗓️ 8 October 2018

⏱️ 84 minutes

🧾️ Download transcript

Summary

This week on A Waste of Time with ItsTheReal, we traveled to Atlanta to sit down with the blogger's blogger, the influencer's influencer, the internet's favorite voice, and the first website owner to get kicked out of VIP by the celebrity of the hour, the founder of Crunk & Disorderly, Freshalina! Fresh discusses growing up in a small town outside Jacksonville, listening to "Up North" rap via her brother's friends, creating websites and jumping into chat rooms in middle school, working high school jobs at Arby's and Subway, getting into pre-fights with kids around town, and almost joining the Air Force, before going into Jobs Corps instead. Fresh talks about how she started Crunk & Disorderly as a side hustle to express her voice while working at a bank during the day, how people - and bigger companies - started to pay attention thanks to her singular style and unfiltered humor, what it felt like to receive a fan email from Pharrell, how traffic jumped after she posted the picture of Birdman and Wayne kissing, her time working for SOHH and XXL, and why she ultimately decided to focus her time and energy on her own blog. We get into her TV writing experience, her shift into marketing and consulting, what she thinks about influence vs checks, why she didn't sell out to a big network, how social media brought about a huge change in speed and tone while also spelling out the death of blogs, and how she learned early to have a bunch of different projects, so as not to just go down with the ship. All that plus her foray into podcasting, the most notable characters from her blogging days, why it's currently Nivea SZN, the blank CD hustle, being on Kanye's blogroll, the Def Jam conference calls, Brendan Frederick's influence on rap internet, and so much more! Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey, Jeff. Hey, Eric. How are you? I'm pretty good. How are you? Doing well, thank you. This was one of those

0:04.5

weeks. This was, I'll give you an example. This was one of those weeks where we were down in Atlanta.

0:14.7

We were at Mean Street Studios, and I looked around and were with DJ Drama and Don Cannon and Green Lantern and Jack Harlow.

0:25.9

Premier, Royce to 5'9, a few other people.

0:27.9

Lil James.

0:28.7

Yeah.

0:30.0

And I really had to stop and be like, where am I?

0:34.7

And not like, where am I in the sense of like, oh my God, how did we get here?

0:38.7

But literally, how did we get here? How did we get here? What city am I in? I don't understand. Do that happen to you? I was not on drugs. I really, I had no idea. It was one of those very, very long weeks. It started back here in New York. We got the Hot 97 Ebro in the morning interview that went up.

0:56.4

We had the hot 97, Ibro in the morning

0:55.4

interview that went up. We had the breakfast club interview that went up. And both were received

1:00.6

super well. If you guys have not had a chance to check them out, please do. They're on YouTube.

1:05.3

We got ready for our show on Wednesday. Wednesday. Two Jews and two black dudes review the movies, and it went great. All three black dudes showed up. It went great. Shout out to Stiles P., Sheik Luch, and Jada Kiss. At this point, I think everybody knows what two Jews and two black dudes review the movies is. Yeah, I mean, I would hope so. And if not, you know, again, go to the breakfast club or Hot 97 interviews.

1:29.1

Right. And we, uh, so we watched Jurassic Park with the crowd and we did commentary during it.

1:36.1

We stopped the movie and we would talk about things. Every time a goat was being fed to a Tyrannosaurus Rex.

2:34.3

Jeff would then stop the movie and shout. I said it was Takashi. There you go. Takashi 6-9. Trayway. The goat. We had a great audience in the building. We had just a great time on stage. Yo, by the way, Jada had never seen Jurassic Park. The first one. The first one. Yeah, so that was an experience in itself. Yeah. He was laying down. Sheik Luch was smoking and puffing all of that smoke in Jeff's face. Yep. And Stiles was so comfortable that he took his shoes off. Yeah. So it was a real, it was just like we do back at the studio in Yonkers, but with a crowd and we had a great time as promised and we can't wait to do more. Well, actually, the locks can't wait to do more. That's really awesome too. No one is more excited than Jada kiss, and he's not even part of it. Jada was like, yo, I need some of those Rough Rider shirts.

2:39.4

So we may need to get some of those Rough Rider shirts back at the printers and make some for Jada Kiss.

2:39.7

Yeah.

2:45.5

And maybe, I don't know, you want to do another small run for the people because the interest is so much?

2:46.5

Yeah, let's do it. We did these awesome T-shirts, a very limited run with Rough Riders, commemorating this event, and maybe we'll do a small run and put it up on the website, right? Yeah. All right. And then we went down to A3C the next morning. I was so, I was just exhausted after the show. We got to the airport and we flew down to Atlanta and you know we had never been to A3C.

3:09.6

No. So we didn't know what to expect. This is a conference and a festival. We've done Bonnaroo.

3:14.9

We've done Austin City Limits. We've done South by Southwest. We signed NDAs. Yeah. We have been at

...

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