211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 9 August 2018

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

While he always had a passion for entrepreneurship, Shane Snow started his career as a freelance journalist, and during that time noticed how many of his peers were struggling to market themselves and find work. This frustration fueled his desire to develop the global content marketing platform, Contently. Contently is a unified content marketing solution for the world’s biggest enterprise brands, and it’s also a tremendous source of income for creative freelancers. By Snow’s best estimates, Contently has paid out more than $46 million (and counting) to freelancers around the globe. As successful as his time at Contently has been, Snow never stopped being a writer at heart, and now he's back at it. He recently hired a CMO for Contently and became “founder-at-large,” relieving himself of the day-to-day management and freeing up his time to reunite with his first career love. Today, you can find Snow promoting his soon-to-be-published book, Dream Teams, and otherwise sharing his expertise on team building and storytelling for founders. In this interview, Snow shares his journey to the top of the entrepreneurial mountain and back home again, along with his best advice learned from a seven-year reign at Contently. Key Takeaways The two realizations Snow had that sparked the idea for Contently How Snow transitioned out of his role as founder and returned back to his former love of journalism Snow's counterintuitive advice on team building and how it relates to innovation One of the most important things we can do as leaders and team members to build relationships Key Resources From Our Interview With Shane Snow Find out more about Shane Snow here Follow Shane on Twitter Learn more about Contently

Transcript

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0:00.0	This is episode number 211 with Shane Snow of the Founder Podcast.
0:06.9	What you need is thirst.
0:08.7	You need to be a thirsty human who is intent on learning.
0:12.7	It's a really fascinating exploration of human potential.
0:18.4	The Founder Podcast.
0:20.9	Even the greatest entrepreneurs had help. If you were... The Founder Podcast.
0:24.2	Even the greatest entrepreneurs had help.
0:27.7	If you want to learn from the most successful founders on the planet,
0:29.5	you are in the right place.
0:33.2	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Ariana Huffington, Steve Case, Gary V, Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.3	Learn from the greatest minds in
0:38.8	business today with interviews hosted by Nathan Chan. This is not your average entrepreneur
0:44.1	podcast. The Founder Podcast. Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let you know that our goal at founder is to help entrepreneurs succeed however we can by giving away high quality content in the form of interviews, blog posts, podcasts, YouTube videos, you name it. We put out so much content to help you.
1:13.7	And another interesting project that we're working on right now is partnering with world-class
1:18.4	founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial
1:24.4	skills like negotiation, finance, e-commerce, and so much more.
1:30.7	So if you'd like to get access to these free trainings with founders like this, which is 100%
1:37.0	free, just go to founder.com forward slash free.
1:40.9	Okay, so now let's talk about today's episode.
1:47.1	Hello and welcome to another episode of the founder podcast. My name is Nathan Chan and I'm your host of this podcast and also the CEO of
1:53.9	Founder magazine. So I hope you're having an awesome day wherever you are around the world.
1:59.3	I'm actually in Sydney. I'm actually recording this from
	...

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