I guarantee you, if you go into your search term report, 90% of those are going to have zero sales.

So all these search terms, Aztec Dog Mandana, two clicks, no sale.

So you're seeing all these different search terms in here that are getting clicks, but no

sales.

This is where you come to make the decision.

Do I need to add something, a word, whether that's a negative exact or a negative phrase to my negative targeting, to make sure Amazon stops showing ads to these people?

You're listening to another episode of Selling on Amazon with Andy Isam.

What are negative keywords?

And are they important in pay-per-click advertising on Amazon?

Let's open up my Amazon Seller Central Advertising account.

And we're actually going to talk through here what negative keywords are why you might want

to start paying attention to them and how do best best practices for using them in your campaigns

first let's define a negative keyword a negative keyword is a keyword that you can add in your

advertising campaigns to say to Amazon, please do not

advertise my product when someone types in this word. And there's a few different ways that

you can specify where you don't want your ads to show. You can include a negative exact keyword or you can

include a negative phrase keyword. And we're going to talk about examples of each of those in this

podcast episode. For the purpose of this episode, I'm going to just kind of walk you guys through here

again on the podcast. I understand this is audio only for most of you.

We're going to walk through here in your advertising account, how you would decide when to

add a negative keyword and what negative keywords to add to your campaigns.

Negative keywords mainly apply to keyword-based campaigns. So when you set up your

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