210: Want to Create a Successful Brand That Doesn't Require Your Face? Listen here with the Anonymous Poet- Atticus
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 13 January 2022
⏱️ 62 minutes
🧾️ Download transcript
Summary
Have you ever been intrigued with the idea of creating a brand or business without your face?
If that is you, today's podcast guest is the incredible Atticus of Atticus Poetry. If you're not familiar with his words, we can guarantee you've seen many of his poems while scrolling Pinterest or seen them shared to an Instagram story by a friend.
He has created an incredible, successful business empire, all while remaining entirely anonymous. No one knows who he is. He wears a full face mask to any book readings, etc.
Today we talk about the reason he chose to build an anonymous brand, the price of fame, and how to create a connection with your audience without sacrificing your privacy. We then dive into how to get inspired when in a creative rut or dealing with writer's block, the best advice he has for writers or creatives everywhere, and what he has to say to creative entrepreneurs who are also wanting to build successful businesses like his.
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Transcript
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| 0:00.0 | You're listening to the Heart and Hustle podcast. We are your hosts |
| 0:03.2 | Evie McCloud and Lindsay Roman. Today's episode is about to be so fascinating. |
| 0:08.1 | If you've ever been intrigued by the idea of creating a brand or business without your face, This episode is about to blow your mind because |
| 0:15.1 | today we have the incredible honor of talking with Atticus of Atticus poetry. |
| 0:19.2 | And now if you're not familiar with his words, we can guarantee that you've seen many of his |
| 0:22.3 | poems while scrolling |
| 0:23.2 | Pinterest or Instagram like shared by a friend like you've seen his work online I can |
| 0:28.4 | guarantee you. Atticus is a three times New York Times best-selling author of |
| 0:32.4 | Love Her Wild the Dark Between Stars and The Truth |
| 0:34.8 | about Magic. His words have been tattooed by tens of thousands of his avid followers and readers, |
| 0:39.2 | and he's been rated the world's most tattooable poet by Galore magazine and the number one person to follow by team |
| 0:44.4 | vogue. He's been quoted and followed and retweeted by the world's top superstars including |
| 0:48.8 | Carly Closs, Sean Mendez, Emma Roberts, and Alicia Keys. |
| 0:52.5 | And as if that all wasn't enough, |
| 0:54.1 | he's been featured in Time Magazine L, The Guardian Fast Company, |
| 0:57.8 | publishers weekly, The New York Times, |
| 0:59.7 | and the Wall Street Journal, as well as written for |
| 1:01.9 | and collaborated with |
| 1:02.8 | Kigo Maroon 5 coach absolute vodka stance socks target urban outfitters refinery |
| 1:09.0 | 29 and lots more in 2019 Atticus launched Lost Poet Wine brand, quickly becoming the highest rated |
| 1:15.6 | red wine on wine.com and selling over 300K bottles in one year. Man, this dude has built an incredible successful business empire, all while remaining entirely |
| 1:26.2 | anonymous. |
... |
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