Welcome to the perfume room. I am so excited to bring you our guest today. We are joined by

esteemed multi-award-winning Givodon perfumer, Sonia Constant.

Sonia's contributions to perfumery have been industry-altering.

Creations like Tom Ford-Ambre leather and Noir Extreme and Narcisa Rodriguez, Pure Musk Blanc, Musk Noir, Fleur Musk, Mugler, Angel Nova, Jimmy Chu, I Want Chew, Valentino Donna, Mark Jacobs, Daisy Wilde,

Jean-Paul Gautier La Belle and La Belle de Parfam and La Boe and Le Quid Imagineer Dom Rosa,

to truly name a few, have reached cult status because of Sonia's unique ability to create instantly recognizable

and incredibly chic signatures in a way that perfectly bridges wearability, boldness, innovation,

and sensuality. So it's no surprise that Sonia in more recent years has taken on a newer role and

responsibility, one as founder. And to much success and

recognition, I might add, with her own brand, Ella K, or Ella K, if you're saying it in French.

For Ella K, Sonia has won multiple Golden Osmantis Awards and Fragrance Foundation UK Awards,

including Best Perfumer and Perfume Extraordinaire, respectively.

Loosely inspired by Swiss Travel Pioneer Ella May Art, Ella Kay is a fictional character.

She's an amalgamation of various bold women.

And in many ways, Sonia's own avatar.

She inspires and is inspired by Sonia. A world traveler herself,

Ellae fragrances, tells Sonia's own personal travel stories and memories, actual smells which Sonia

captures through a Givodon technology known as Centric, which is a portable gas chromatography

bell jar of sorts.

And then, through the magic of perfumery, Sonia transforms these beautiful scents into fine

fragrances.

But Sonia's inspiration transcends nature and culture.

...