Why do some big successful brands go bust?

Toast is back for a new series, taking a look at the decisions that often left investors burnt.

I'm Sean Farrington, a BBC business journalist. I'll be hearing about the hype.

They're going to do the deal that makes them the most money at that point of time.

And I'm picking what went wrong,

talking to owners and employees to ask,

what can we learn?

It was being undercut by similar rivals.

It just couldn't survive.

Toast. Listen first on BBC Sounds.

BBC Sounds, music, Radio, Podcasts.

Hello, I'm Kirsty Young, welcome to Young again, the podcast that asks fascinating people, what advice would you give your younger self?

Today, I'm joined by a performer and writer whose success

ranges far and wide, stand-up, primetime panel shows, sitcoms, memoir, and now a novel. She is, yes,

very funny indeed. She's also thoughtful, brave and illuminating. In this edition of Young again,

I'm joined by Sarah Pascoe. Welcome. Thank you so much.

Hello. Hello. You once referenced your material as name-dropping personal stories and anecdotes.

Yes. I'm wondering how comfortable you feel putting everything out there. I always think I should have

limits, but actually it's a personality thing

I'm an oversharer

I like oversharing

It doesn't ever feel

...