21: Brand your F*#cking Ass Off” with the “Slutty Vegan” creator, Pinky Cole
Trading Secrets
Audioboom Studios
4.9 • 5.7K Ratings
🗓️ 4 October 2021
⏱️ 52 minutes
🧾️ Download transcript
Summary
Ask a former producer of “The Maury Show” how to brand your business and you may be surprised by the answer…go for the shock value. That is specifically what Pinky Cole did when she branded her restaurants the “Slutty Vegan”. Since doing so, she has had “virgins” aka Slutty Vegan new clients, wait in line up to 8 hours to get a meal! But it wasn’t all a sexy picture for Pinky as her first restaurant went bankrupt after a disastrous grease fire! She didn’t have insurance and lost every penny of the $1,000,000 that she had self funded. Listen to hear bounce back and brilliant branding story!
For All Access Content - join our networking group for less than 30 cents a day!
Host: Jason Tartick
Voice of Viewer: David Arduin
Executive Producer: Evan Sahr
Produced by Dear Media.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | The following podcast is a deer media production. |
| 0:15.7 | Welcome back to another episode of Trading Secrets. Today we are hitting an industry we have not |
| 0:21.2 | tackled yet. The restaurant and food industry with the restaurant tour Pinky Cole. She is also the |
| 0:27.5 | author of Brand Your Fucking Ass Off. God, I love that title. After losing her restaurant that she |
| 0:33.4 | went all in and she came back with a vengeance. Founder of popular restaurant now slutty vegan |
| 0:40.0 | founded in Atlanta. She is making a mark on the world with food trucks restaurants and vegans |
| 0:46.4 | all over the country. And we're going to talk about it, but she just recently landed a shake |
| 0:51.3 | burger collab dubbed the slutty shack. I mean, I've get fired up just reading this intro. |
| 0:57.2 | Pinky, thank you so much for being here today. We are excited to have you on. |
| 1:00.6 | I'm excited to be here. Let's get into it. Let's get into it. So before we end the business side of |
| 1:06.7 | a slutty vegan and your story, which I just found fascinating and all the locations you have and |
| 1:12.4 | kind of the recovery that you had after your first restaurant didn't work out. One thing we talk |
| 1:16.8 | about a lot about on trading secrets is like the power of branding and how it can make or break you |
| 1:21.6 | and how it can accelerate your business significantly. So it's my understanding that you have lines |
| 1:26.5 | out the doors that your spots. So walk me a little bit through how meticulous, thoughtful and the |
| 1:32.8 | strategy of coming up with this idea and this name called slutty vegans because we live in a world |
| 1:38.4 | where there's a lot of sensitivity and right, the wrong thing might not land with people and it |
| 1:42.8 | could make or break. I'm curious how you did it. And for those who are listening that don't know, |
| 1:46.8 | then Pinky Cole could tell us more. But when she has new customers, they're the virgins and repeat |
| 1:52.4 | customers are the sluts. It's awesome. The names on her menu go read them. We'll talk about on the |
| 1:57.7 | recap. But tell me about that strategy as you guys are coming up and how effective it's bad. |
| 2:01.9 | So it has been, first of all, it's in a rollercoaster ride with this business, right? I started this |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Audioboom Studios, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Audioboom Studios and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.