20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Twenty Minute VC
4.4 • 637 Ratings
🗓️ 25 November 2022
⏱️ 34 minutes
🧾️ Download transcript
Summary
Casey Winters is the Chief Product Officer at Eventbrite. Prior to Eventbrite, Casey led the growth product team at Pinterest. Before Pinterest, Casey started the marketing team at Grubhub and scaled Grubhub’s demand-side acquisition and retention strategies.
Elena Verna is the Interim Head of Growth at Amplitude. Former exec @ Miro, Netlify, SurveyMonkey. Growth Advisor to companies including Krisp, MongoDB, Ledgy, Builder.io and SimilarWeb.
Kieran Flanagan is SVP Marketing at HubSpot, where he has helped the business grow internationally, move to a product-led business, quadrupled its marketing demand, and built out its media team, including the acquisition of ‘The Hustle.’
Andy Johns career started in growth at Facebook when the company scaled from 100M-500M active users. Since he has worked in some of the leading growth orgs at companies like Twitter, Quora and more recently at Wealthfront as Head of Growth and President.
Bangaly Kaba is the Director of Product Management @ Youtube. Prior to Youtube, Bangaly led the product growth and consumer product orgs at Instacart and before Instacart was Head of Growth @ Instagram, helping grow Instagram from 440M to > 1B monthly actives in 2.5yrs.
Ed Baker is a growth advisor to various startups including Lime, Zwift, Whoop, Crimson Education, GoPeer, and Playbook. Ed was the VP of Product and Growth at Uber from 2013-2017. Prior to Uber, Ed was the Head of International Growth at Facebook.
Adam Fishman was the Chief Product and Growth Offer @ Imperfect Foods. Before Imperfect, Adam was VP of Product and Growth @ Patreon, Before Patreon, Adam was the Head of Growth @ Lyft, Adam was the first growth and marketing employee hired and grew the team to 18 people.
In Today's Discussion on When To Hire a Head of Growth:
1.) When is the right time to hear your first growth hire?
2.) Is this hire a senior growth leader or a more junior growth engineer?
3.) What can early-stage startups do to entice senior growth leaders to their early-stage company?
4.) What data infrastructure should be in place prior to hiring your first growth hire?
5.) What does the optimal onboarding process look like for all growth hires?
6.) What can founders and CEOs do to set their growth hires up for success?
Transcript
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| 0:00.0 | Welcome back. You are listening to 20 Growth the monthly episode where we sit down with the world's |
| 0:04.4 | best growth leaders to unpack their tips, tactics and strategies when it comes to starting and |
| 0:09.6 | scaling the best growth teams today. And today, we're answering the holy grail of questions for founders. |
| 0:15.1 | When is the right time to make my first growth hire? Should that hire be senior or junior? |
| 0:20.6 | And how do we onboard growth teams? |
| 0:22.9 | And we're joined by seven of the best growth leaders from the likes of Facebook, Instagram, |
| 0:27.8 | Pinterest, Uber, and many more incredible hypergrowth companies. But before we dive into the show |
| 0:33.0 | today, have you ever met an employee that likes company travel booking tools or even worse expense reports? |
| 0:38.8 | I mean, it is a nightmare. Trip Aschons was born out of the realization that business travel should be easy. |
| 0:44.4 | Tripactions puts travellers' needs first through the best technology connecting travel, corporate cards and expense management, |
| 0:51.1 | and combining them into this single, beautiful streamlined platform to serve |
| 0:55.0 | travellers and companies of all sizes. Traveling employees can easily book or change travel directly |
| 1:00.7 | on the app. Employees are empowered to make their own bookings and manage their spend within policy. |
| 1:06.1 | They swipe a corporate card and the technology automates expense entry, approvals and compliance in real |
| 1:11.5 | time. And for program managers and finance teams, this is a dream. It means access to real-time |
| 1:16.6 | data to help keep employees safe, reduce spend and drive productivity. And that's why |
| 1:21.5 | Fortune 500 companies like Adobe, Unilever, Heineken and startups like Carter, Notion, Patreon and Canva have made the switch to |
| 1:28.9 | trip actions. Try tripactions for free at tripactions.com forward slash VC20 and get $500 after your |
| 1:36.0 | first completed trip or after you spend and pay off your first thousand dollars of business |
| 1:40.2 | expenses on the liquid corporate card. Again, that's tripashions.com forward slash VC20. |
| 1:46.1 | And we mentioned the move back to hybrid with trip actions there. Did you know the 68% of |
| 1:51.1 | workers say a hybrid workplace is their preference? So it's time to make hybrid work for everyone |
... |
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