Leore Avidar is the Founder & CEO @ Lob, the startup that provides a powerful suite of API's to deliver robust automation and scale for anything with a stamp. To date, Lob has raised close to $30m in funding from some of the greats of the investing world including Floodgate, Initialized, First Round and most recently YC's Continuity Fund. As for Leore, prior to Lob he spent time in the technical business development team at Amazon Web Services and before that was a derivatives trader on Wall St with Citigroup.

In Today’s Episode You Will Learn:

1.) How Leore made the move from the world of trading on Wall St to founding one the game-changing companies in the world of API's, Lob?

2.) What does Leore believe are the 2 levers that founders must use when fundraising? How can founders create a sense of VC FOMO when raising their round? How can founders enter a round with leverage? What does always having the upper hand in fundraising look like?

3.) How does Leore define "sustainable growth"? Why does Leore believe that most fast-growing companies do go bankrupt? What is Leore's biggest fear with regards to "sustainable growth"? How does Leore advise founders to think about macro funding conditions when operating their company and thinking about expenditure?

4.) How has Leore seen his role as CEO change with the scaling of the company? Why does Leore believe the main job of the CEO is to hire and replace yourself? What have been the biggest challenges for Leore in the scaling of himself?

5.) Leore wants to create a company where people stay for 30+ years, what are the foundations to a workplace culture with such deep routes? What must be done from management to ensure this? How does Leore approach accountability and responsibility amongst the team?

Items Mentioned In Today’s Show:

Leore’s Fave Book: Multipliers: How the Best Leaders Make Everyone Smarter

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