20Sales: Inside Figma's $1BN ARR Revenue Machine | Why We Do Not Have Customer Success or SDRs | Why I Do Not Believe in Sales Quotas with Shaunt Voskanian, CRO @ Figma
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The Twenty Minute VC
4.4 • 693 Ratings
🗓️ 21 March 2026
⏱️ 63 minutes
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Summary
Shaunt Voskanian is the CRO @ Figma, where he has scaled the sales machine to over $1BN in ARR and over 400 people. Prior to Figma, Shaunt was Senior VP of Global Sales at Datadog where he scaled the revenue org to $1BN in ARR.
AGENDA:
04:33 - Are Great Sales Leaders Born or Trained?
06:55 - In a world of PLG, is sales less important than ever?
11:51 - Why does Shaunt not believe in traditional customer success teams?
14:31 - Does the role of the SDR survive in two years' time?
19:19 - When is the right time for sales to intercept in a PLG motion?
21:43 - How to Set Sales Quotas in a PLG AI Sales World?
31:19 - How has what you look for in sales hires changed over time?
42:54 - How do you judge sales performance if not on quota?
54:49 - Quick fire: Outdated sales tactic, What Role Dies, Best Sales AI Tool
Transcript
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| 0:00.0 | We don't actually have a traditional CS team. |
| 0:03.1 | We also don't have traditional SDRs. |
| 0:05.6 | My perspective is quotas are kind of made up. |
| 0:08.2 | An average enterprise rep here might have three to four X their OTE for a quota. |
| 0:13.5 | Focus and specialization as early as possible. |
| 0:16.9 | This is 20 sales with me, Harry Stebbings. |
| 0:19.0 | Now 20 sales is the monthly show where we sit down with the best sales leaders to unpack how they hire, train and retain the best sales talent. Today, we have Sean Borscanian joining us in the hot seat. Short is the CRO chief revenue officer at Figma, where we discuss how to build a sales machine on top of a PLG motion. But before we dive |
| 0:39.3 | into the show today, a quick shout out to a company I've been genuinely blown away by and have |
| 0:44.0 | been tracking closely, Rox. I've been watching this team closely and the speed they're operating at |
| 0:48.7 | and the level of applied AI talent they've assembled. It's honestly remarkable. Rocks is pioneering |
| 0:53.7 | revenue agents for the |
| 0:54.8 | Global 2000, plugged into your data warehouse and CRM, and delivering board level ROI in just 90 days. |
| 1:02.4 | These sales and revenue agents handle the end-to-end sales process for large enterprises, |
| 1:07.4 | from research prep to deal risk, outreach and opportunity management. So sellers spend more |
| 1:13.0 | time with customers and less time in tools. This isn't another productivity app. Christ, we've all had |
| 1:18.1 | enough of those. Rocks gives reps a single interface on top of their GTM stack, powered by a knowledge |
| 1:24.0 | graph across your internal and external data. So if you want to boost AE productivity, |
| 1:29.1 | increase revenue per rep and consolidate your stack, try rocks at rocks.com slash sign up. |
| 1:35.6 | And speaking of great companies, we have to talk about Monaco. For years, I've watched some of the |
| 1:40.5 | best founders and early go-to-market team struggle with sales. Too many CRMs, too many |
| 1:45.4 | points solutions, too much manual work. Well, that changes with Monaco. Monaco replaces your legacy |
| 1:51.2 | CRM and fragmented sales stack with a single AI native platform. Monaco's agents automatically |
... |
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