20MT#263 - The Sporting Director Role w/ Dr. Dan Parnell
20 Minute Tims
James Flynn
4.8 • 911 Ratings
🗓️ 7 June 2021
⏱️ 61 minutes
🧾️ Download transcript
Summary
Welcome to the latest Flagship podcast from 20 Minute Tims.
On this podcast we chat with Dr. Dan Parnell who is The Associate Professor in Sport Business at the University of Liverpool, The CEO of The Association of Sporting Directors and Head Of Football Research at Dundee United.
In this wide ranging discussion we talk about everything about sporting directors.
- Where the role came from.
- The challenges of the role.
- How to approach the recruitment.
- How Sporting Directors recruit managers, or not.
- Much, much more.
Huge, in depth discussion which will give all the info on Sporting Directorship.
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Transcript
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| 0:15.6 | Hello and working this episode of 20 minute times this is another feature podcast in our Project V Build series and on this episode I am joined by Dan |
| 0:20.6 | Parnell he is a senior lecturer in sport business. He is the CEO of the Association of Sporting Directors. |
| 0:28.0 | He's also the head of football research at Dundee United. Dan is one of the foremost authorities on sporting |
| 0:34.6 | directorship within the UK and there's absolutely nobody better place to join us |
| 0:38.8 | in this podcast to talk us about the sporting director role, the challenges of the |
| 0:42.1 | role, what Celtic need to do to get a |
| 0:44.4 | sporting director in place and make that role work out for them. The order of placements, |
| 0:48.4 | whether a sporting director can in fact join the club after a head coach or manager we cover lots and this is really |
| 0:55.1 | really this is one of the best podcasts I think we've done for the project rebuild |
| 0:58.4 | so far really enjoyable and it's so good to get somewhere on with real expertise to |
| 1:02.3 | answer a lot of questions for us. |
| 1:03.7 | We hope this gives you a really good insight into the sporting director, the challenges that Celtic face and the |
| 1:08.0 | challenges that whoever we appoint will face when we get into that role. |
| 1:11.5 | Yeah, this was a really good chat, a really wide-ranging chat with Dan and I hope you enjoy it. Before we begin though, just talking off Mike or off here rather with Dan. |
| 1:20.0 | Whilst by recording though he was talking about the things he loved and so much he loved about |
| 1:23.6 | Scottish football and I decided to keep that in so what you're going to hear is Dan, just talking off the cuff about what he really |
| 1:29.2 | enjoys about working with Dundee United and how he enjoy Scottish football and then we'll have a short |
| 1:33.7 | introduction and we'll get into the actual podcast but I thought that was just so |
| 1:37.4 | good that we had to keep it in and Dan agreed so here we are. |
| 1:40.8 | Scottish football needs a rebrand in a big way but it doesn't necessarily need to change a lot of things |
| 1:46.5 | that it does because it does a lot of amazing work and when you see some of the boys play |
| 1:52.0 | at some of these smaller clubs and they're not on high wages, they're grafting, |
... |
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