Well hello there. Thank you so much for tuning in today. This is Chris Gellibot. Listen, wherever you are in the world, whatever you are up to today, I just want to say I respect and admire you taking some time to invest in yourself.

That's the point through these daily, less than 10 minute long episodes, all about thinking through how to make more money. Not just money, of course, but money is good.

And also security, creative inspiration, being able to do more of what matters to you. That's how I've tried to fashion my entire life doing more of what matters to me.

And so I salute you in your quest to do that as well.

And now let's just jump in. A caller today has an idea to offer a series of online home improvement classes. So she's wondering if it's a good idea. What do I think of the idea? But also how much she market it.

Now I love this question and it reminded me. I was actually thinking a bit about it on my run this morning. It reminded me that we need to spend more time on the second part of the question.

So I'll explain a bit more about that in my answer. Starting home improvement classes with a twist. It's coming up in just 30 seconds.

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Hi, this is Jenna calling in from Atlanta. I've been enjoying the show and your books. My idea is to offer a series of home improvement classes all taught online. I've thought this through a lot.

There are a bunch of famous YouTubers or at least YouTubers with big followings in the space. There are also platforms like Udemy that have similar courses.

So my twist is to start very niche like how to install a towel bar in the bathroom and make sure it's level or how to upgrade your toilet to one of those fancy Japanese ones. Do you think I'm on the right track? If so, how can I connect with potential subscribers and paying customers?

I'm excited to hear your advice and jump in.

All right, so let's get into something here. As I said, I was thinking about this on my run. Like, do I think she's on the right track? Yes, possibly.

Like it does sound like a good idea. You know, nothing's guaranteed, but this is proven to be a viable model for other people. So that's a good sign. Like there are some existing businesses.

And there are some people who are building social profiles, getting lots of followers. And in some cases, they've been able to monetize that. So that's good. However, the second question is equally important. How can she connect with potential subscribers and paying customers?

You know, it's not enough to have a good idea. And this is so key. I feel like I don't talk about this enough. Lots of good ideas, even great ideas. Just don't go anywhere. They kind of die on the vine due to lack of interest, lack of customer demand, we might say.

So you've got the idea. But before you go too far, take the time to develop a strategy for acquiring those customers. And for something like this project, you have a couple of options. I'm going to give you three of them. Three big ones here. Three obvious ones.

Number one is the influencer route, where you're trying to build authority, attract followers, whether it's on YouTube through a podcast, through a blog, on TikTok, Instagram, whatever it is.

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