209. Caleb Simpson: From asking family for rent to grossing million$ in apartment tour videos! BTS of going viral in different genres, building a massive following, and living in the dream
Trading Secrets
Audioboom Studios
5 • 5.5K Ratings
🗓️ 18 November 2024
⏱️ 80 minutes
🧾️ Download transcript
Summary
Caleb and his content creation hit the jackpot with this man on the street style videos in which he takes his viewers along on tours of the often intriguing and impressive homes of his new friends with a combined 12.3 million followers across his social media channels. Caleb has created what some compare to the modern day, off the cuff MTV Cribs, having collaborated with celebrities such as Scarlett Johansson, Barbara Corcoran, Jared Leto, Drew Barrymore, Jada Smith, and more.
Caleb dives into his history of rent in New York, his financial perspective on the current state of renting, how he was able to get in front of celebrities who have come on his show, the business behind getting the celebrities on the show with the idea of mutually building more of a following, filming on a single phone, how he differentiates from other creators, and how he is able to monetize. Caleb also reveals how he is aware that the money is not reliable, why he charges a lot for brand sponsorships, how he got involved with NFT Now, the hard moment of calling family to help pay for rent, reaching out to creators to start generating ideas and then executing it, wanting to be able to retire at 42, and what a day in the life looks like. Who was the first celebrity to DM him to view their apartment? What is his 10 year plan?
Caleb reveals all that and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guests: Caleb Simpson
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Transcript
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| 0:00.0 | Welcome back to another episode of Trading Secrets. I'm your host, Jason Tardick, and welcome to the pre-market trading segment. |
| 0:18.4 | We'll tell you a little bit about what you can expect from our guests. One big update and something going on in my personal life. |
| 0:23.6 | If you haven't, please subscribe to the podcast. |
| 0:26.4 | And make sure to give us five stars. |
| 0:27.6 | The best way you can support this show is giving us five stars. |
| 0:30.7 | Now, this episode is one that just different. |
| 0:35.3 | Honestly, it's just different. |
| 0:36.7 | This is an individual who is an artist by trait is a creative, but also has this like algorithmithic genius to him. |
| 0:47.3 | And so where he's so special is he was able to kind of crack the code with social media, but doing it through business, things |
| 0:55.2 | that we think about all the time, like apartments. So he started going around New York City |
| 0:59.9 | and asking people, tell me about your apartment. How many square fit is it? How much you pay for it? |
| 1:05.1 | Things like that. And he started doing it with celebrities and big, big names you're going to hear |
| 1:09.8 | about. And if you're curious what |
| 1:11.0 | those big names are paying for either their mortgage, their condo, or their apartment in New York |
| 1:15.2 | City, you're going to get those answers today. But what I find more fascinating is how he talks about |
| 1:20.2 | that he came from a family where they didn't really have much. And he went to them with a business |
| 1:24.6 | plan and said, I have cracked the code to social media. |
| 1:34.4 | I have cracked the code to real estate, apartments, meets bringing this information to life to the masses. |
| 1:36.8 | Here's the answer, invest in it. |
| 1:38.8 | And his family did. |
| 1:40.1 | They did. |
| 1:42.5 | And you're going to hear all about that. |
... |
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