208. Dani Austin: Making $40M from Divi in the first year?! The $ecrets behind building her massive following, 12 years in the influencing space, & expanding her horizons
Trading Secrets
Audioboom Studios
5 • 5.5K Ratings
🗓️ 11 November 2024
⏱️ 73 minutes
🧾️ Download transcript
Summary
Listed as Forbes top creators, not once in 2022 but twice in 2023. Dani first started out YouTube back in 2012 where she would share fashion advice, wedding plans, and post the latest deals of retail brands around the country. Her innate ability to share her fashion knowledge along with her family life gained her a rabid following on Instagram, which led to her being able to start her own hair growth company, Divi.
Dani dives into how she has grown up with her audience after being on social media for over twelve years, how she was originally going to pursue a career in physical therapy, how her parents felt about her new career path, her side hustles, how she handles the title “influencer”, having a back-up plan, and the business of blogging. Dani also reveals building an authentic following, what her production strategy is, her struggle to hand off some slowing down enough to hire someone, how she pulled of her own version of the bachelor for her brother, how Divi came to be, how having an authentic story to a brand makes it successful, and listening to your audience.
Dani reveals all that and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guests: Dani Austin
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Transcript
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| 0:00.0 | Welcome back to another episode of Trading Secrets. I'm your host, Jason Tardick, and welcome to the |
| 0:15.6 | pre-market trading segment, where I'll tell you a little bit about what you can expect from |
| 0:19.3 | today's episode and update from the market and something going on in my personal life. If you haven't, |
| 0:24.2 | please make sure that you subscribe to the podcast and also give us five stars and let us know a theme |
| 0:28.6 | or guest that you want us to have on. You could leave those reviews on Spotify and Apple. |
| 0:33.2 | Now today, we have Danny Austin on. She is one of the biggest creators out there. She's a Forbes top |
| 0:38.8 | creator in 2023 and 2022. But what I love about this episode is a couple things. We get numbers, |
| 0:45.1 | we get hard numbers, and we get to hear a lot about a business that she has built and what |
| 0:51.0 | she's expecting revenue wise. And it's literally going to blow you away and how she did it |
| 0:56.3 | and what she did in all the particulars. In the recap, David says this is one of his favorite episodes |
| 1:01.2 | we've ever had. So I'm really excited for you guys to hear from an entrepreneur, a brilliant mind, |
| 1:07.2 | a creative, and someone that has found success in so many ways, Danny Austin. Now, an |
| 1:12.7 | update from the market, U.S. stocks actually closed higher on Thursday because the Federal Reserve |
| 1:18.8 | announced a cut of 25 basis points in interest rates. So one thing that you should be aware of |
| 1:24.9 | is what the current benchmark is for 30-year and 15-year |
| 1:29.7 | mortgages. And as of now, while I'm recording, the 15-year fixed average rate is 5.84% and the 30-year |
| 1:36.2 | fixed rate is 7.13%. So keep an eye on what the mortgage rates are out there and if it makes |
| 1:43.0 | sense to refinance or not. |
| 1:45.1 | There's a lot of moving parts. The market was expecting a 25 basis point cut and they got it. |
| 1:50.8 | So we'll see what happens from here. We know that their target for inflation is around 2% |
| 1:55.6 | and inflation is getting very close to that number. Quick little update in my personal life. |
| 2:00.5 | This past week I was spent some time in |
... |
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