#2087 - Q&A: “Is it more important to be knowledgeable or relatable?”
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 18 September 2022
⏱️ 6 minutes
🧾️ Download transcript
Summary
A listener is trying to grow his Instagram following. Seems easy enough, right? Actually, no—lots of people struggle with this! It’s a crowded, competitive space. What is the crucial characteristic for success?
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Yesterday we talked about video game lessons, helping the listener monetize his skill up |
| 0:12.9 | playing video games. |
| 0:13.9 | Today, we got a listener hoping to grow his Instagram following, which seems easy enough, |
| 0:18.9 | right? |
| 0:19.9 | Well, actually, no, not correct, because lots of people struggle with this. |
| 0:23.9 | So many people are trying to be influencers, or even if you take that now out of the |
| 0:28.2 | equation, no label, they're trying to grow their Instagram following. |
| 0:31.6 | And it's a crowded space with lots of people all trying to attract attention. |
| 0:36.0 | So a couple different ways we could look at this. |
| 0:38.2 | We could talk about tactics. |
| 0:39.6 | Here's the best thing you can do this week, which will probably be different next week, |
| 0:44.1 | or, and this is better, just in case it's not obvious. |
| 0:46.8 | Or we could look at the bigger picture. |
| 0:49.0 | Like why does someone attract a following in the first place? |
| 0:52.4 | What is the crucial characteristic? |
| 0:53.6 | Now, there's probably several of them, but the listener is asking about two characteristics |
| 0:57.8 | in particular. |
| 0:58.8 | Knowledge, which we could call authority, or relatability. |
| 1:04.1 | So relatability is kind of like empathy, just like a personality, somebody you want to |
| 1:09.3 | pay attention to, and also can kind of see yourself in their shoes. |
| 1:13.0 | And authority is kind of like credibility. |
| 1:15.1 | So a couple different ways to look at it, but these are the two buckets, let's say, which |
... |
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